Sr. Market Information Manager - Marketing Channel Execution

Bank of America; Charlotte (NC); On-site; USD 109,000 - 154,000; Full time

Job summary

Bank of America is seeking a skilled professional to deliver tactical plans and provide technical leadership across platforms. The role focuses on cross-channel client eligibility, targeting and platform enablement, with interaction at senior leadership levels.

You will manage campaign execution, collaborate with technology, marketing, and lines of business, and ensure adherence to strict timelines and quality standards in a fast-paced environment.

Qualifications

• 5+ years in roles related to project and initiative delivery
• Translate business requirements into technical specs for real-time offer display
• Experience managing campaigns across multiple channels and SLAs

Responsibilities

• Design, develop and improve operational initiatives to drive goals.
• Lead cross-channel eligibility and targeting programs across platforms.
• Collaborate with technology, business and marketing teams to ensure timely deployments.

Skills

Project management

Stakeholder communication

Technical leadership

Campaign execution

Quality assurance

Testing

Education

High School Diploma / GED / Secondary School or equivalent

Job description

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms. Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers

Required Qualifications:

5+ years in roles related to project and initiative delivery Develop implementation plans for targeted customer offers & referrals managed via Insight Engine Translate the intended customer & associate experience into technical requirements for real-time offer display Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities Ability to work across teams to coordinate with clear communication and influence Ability to learn and navigate new user interfaces

Skills:

Attention to Detail Business Operations Management Collaboration Project Management Technical Strategy Development Business Process Analysis Decision Making Oral Communications Recording/Organizing Information Solution Delivery Process Active Listening Analytical Thinking Continuous Improvement Data Quality Management Technical Documentation

Minimum Education Requirement:

High School Diploma / GED / Secondary School or equivalent

Shift:

1st shift (United States of America)

Hours Per Week:

40

Pay Transparency details

US - MA - Boston - 100 Federal St - 100 Federal St Lp (MA5100), US - NJ - Pennington - 1500 American Blvd - Hopewell Bldg 5 (NJ2150)

Pay and benefits information

Pay range $109,400.00 - $154,400.00 annualized salary, offers to be determined based on experience, education and skill set. Discretionary incentive eligible This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.

Benefits

This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.

Privacy Statement:

https://careers.bankofamerica.com/en-us/privacy-notice

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day. One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being. Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization. Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!

Partnering Locally

Learn about some of the ways Bank of America is making a difference in the communities we serve.

Global Impact

Learn about the six areas that guide Bank of America’s efforts to help make financial lives better for customers, clients, communities and our teammates.

Opportunity and Inclusion

Each employee brings unique skills, background and opinions. We see opportunity and inclusion as our platform for innovation and a key component in our success.

Our Values

Learn about our four values that represent what we believe.

Pay Transparency:

https://careers.bankofamerica.com/en-us/pay-transparency