Sr. Market Information Manager - Marketing Channel Execution

Bank of America; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Bank of America is seeking a Sr. Market Information Manager to lead tactical plans and metadata management for cross-channel client eligibility and targeted offers.

You will drive design, development, and execution across Online Banking, Mobile, and Contact Centers, coordinating with technology and marketing partners to ensure timely campaigns. The role emphasizes collaboration, learning new interfaces, and reducing risk through UAT and production certification, with a strong focus on in-office

Qualifications

• 5+ years delivering projects and initiatives.
• Develop plans for targeted customer offers via Insight Engine.
• Translate customer/associate experience into real-time offer requirements.
• Maintain tight SLAs and test data processes for campaigns.
• Perform UAT and Production Certification; monitor production.
• Collaborate with tech, lines of business, and marketing teams on channel/product expansion.
• Knowledge of OM/IE, real-time rules, file functionality, front-end/back-end capabilities.
• Cross-team communication and influence.
• Willingness to learn new UIs.

Responsibilities

• Deliver tactical plans to achieve goals through advanced coding and metadata management.
• Lead design, development, execution, and improvement of cross-channel eligibility and targeting.
• Oversee campaign execution across Offers Management/Insight Engine channels in Online Banking, Mobile Erica, and related platforms.

Skills

Project Delivery

Implementation Planning

Requirements Translation

Timeline Management

Quality Assurance

Cross-functional Leadership

OM/IE Knowledge

Cross-team Collaboration

Learning Agility

Education

High School Diploma

Job description

Sr. Market Information Manager - Marketing Channel Execution

Charlotte, North Carolina;Newark, Delaware; Plano, Texas; Pennington, New Jersey; Chandler, Arizona; Boston, Massachusetts

Job Description

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description

This job is responsible for the delivery of tactical plans to achieve goals through advanced coding and/or metadata management, providing support and technical leadership for platforms and operations. Key responsibilities include contributing to the design, development, execution and continuous improvement of operational and strategic initiatives to drive cross-channel client & prospect eligibility, targeting, and platform enablement. Job expectations include interacting with senior leaders, providing support and technical expertise for supported platforms.

Managing execution of marketing campaigns across Offers Management/Insight Engine channels and subchannels in Online Banking, Mobile Erica, Financial & Contact Centers

Required Qualifications

• 5+ years in roles related to project and initiative delivery

• Develop implementation plans for targeted customer offers & referrals managed via Insight Engine

• Translate the intended customer & associate experience into technical requirements for real-time offer display

• Manage strict execution timelines & SLAs for implement plans, test script preparation, test data requests, etc. to ensure on time and error free campaign deployments

• Reduce risk of defects by performing User Acceptance Testing & Production Certification, along with ongoing monitoring of production environment

• Manage projects in partnership with technology, line of business, and other marketing teams to assess and implement channel and product expansion

• Knowledge of OM/IE, real-time rules, file functionality, front-end applications (Lead Gen, Interact, Sales & Service App, Synergy/RDUI, etc. and back-end system capabilities

• Ability to work across teams to coordinate with clear communication and influence

• Ability to learn and navigate new user interfaces

Skills

• Attention to Detail

• Business Operations Management

• Collaboration

• Project Management

• Technical Strategy Development

• Business Process Analysis

• Decision Making

• Oral Communications

• Recording/Organizing Information

• Solution Delivery Process

• Active Listening

• Analytical Thinking

• Continuous Improvement

• Data Quality Management

• Technical Documentation

Minimum Education Requirement

High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift

1st shift (United States of America)

Hours Per Week

40

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf) " poster.

View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .

Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.

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