Performance Marketing Analytics Manager

Stanley Black & Decker, Inc.; United States; Remote; USD 75,000 - 115,000; Full time

Job summary

Join a forward-thinking company as a Performance Marketing Analytics Manager and play a crucial role in shaping marketplace advertising strategies. In this remote position, you'll leverage your analytical skills to transform complex data into actionable insights that drive business growth. Collaborate with a talented digital media marketing team to optimize PPC campaigns and lead A/B tests. With a comprehensive benefits plan and opportunities for growth, this role is perfect for those who thrive in a dynamic environment and are passionate about making a significant impact.

Benefits

Medical and dental insurance

401(k) plan

Employee Stock Purchase Plan

Paid time off

Tuition reimbursement

Discounts on tools

Qualifications

• 3-5+ years in performance marketing analytics roles.
• Experience with Amazon Advertising and Walmart Connect preferred.

Responsibilities

• Transform data into actionable insights for marketing strategies.
• Collaborate on PPC campaign analysis and optimization.

Skills

Marketplace performance marketing

SQL queries

Business Intelligence reports

Analytical skills

Communication skills

Education

Bachelor's degree in Marketing or related field

Master's degree (preferred)

Tools

Power BI

Tableau

Looker

Job description

Performance Marketing Analytics Manager – Remote

Towson, MD, United States

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job:

As a Performance Marketing Analytics Manager you’ll be part of our eCommerce and Mass Merchants team working as a remote employee. You’ll play a pivotal role in shaping our marketplace advertising strategy. You’ll get to:

• Transform complex data into actionable insights that drive business growth and be the analytical muscle behind our performance marketing efforts. Your work will directly influence strategic decisions and investment opportunities, ensuring our marketing initiatives are both effective and efficient.

• Collaborate with the digital media marketing team to analyze and optimize PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Streaming TV.

• Own the reporting cadence for our performance marketing efforts through daily metric tracking and alerts, weekly business reviews, and quarterly deep-dive analyses for executive stakeholders.

• Identify and present growth opportunities, operational inefficiencies, and areas of strategic investment to stakeholders and leadership.

• Lead the end-to-end project management of performance marketing A/B tests and experiments, including managing budgets, timelines, reporting, and communication.

• Stay informed about the latest marketing trends, analytics tools, and methodologies to continuously improve campaign performance and measurement methodologies.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• 3-5+ years of experience in marketplace performance marketing or related analytics roles, with a preference for experience with Amazon Advertising, Walmart Connect, Home Depot Orange Apron, and Lowes Media Network.

• Proficiency in creating and maintaining Business Intelligence reports and writing SQL queries to extract and manipulate marketing data (experience with Power BI, Tableau, Looker, or similar tools is preferred).

• Strong understanding of test-and-learn methodologies and experience running experiments in a performance marketing context.

• Proven ability to track, evaluate, and optimize marketing campaign effectiveness based on performance data.

• Exceptional analytical skills with a talent for interpreting data and making data-driven decisions.

• Excellent communication and collaboration skills, with the ability to convey complex insights to diverse audiences.

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.

• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.

• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
#LI-BR1

#LI-Remote

The base pay range for this position in Maryland is $75,800.00 - $115,000.00 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at [phone] or at [e-mail]. Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)