Sr. Manager of Performance Marketing

Smartcat; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative company is seeking a Sr. Manager of Performance Marketing to lead customer acquisition and retention efforts through paid media. This role offers a unique opportunity to drive impactful marketing strategies in a fast-paced startup environment. As part of a fully remote team, you will manage media across multiple channels, ensuring effective measurement and reporting while identifying new media opportunities. Join a dynamic organization that is revolutionizing the multilingual content industry, where your contributions will help scale the business significantly and enhance global communication. If you thrive in a high-growth environment and are passionate about performance marketing, this is the perfect opportunity for you.

Benefits

Fully remote team

Diversity and inclusion commitment

High impact role

Innovative work environment

Qualifications

• 5+ years in growth/performance marketing with hands-on proficiency in Google and Meta.
• Strong analytical skills with experience using tools like Looker and familiarity with SQL.

Responsibilities

• Manage paid media across various channels including SEM, LinkedIn, and Meta.
• Develop test and optimization plans to improve marketing efficiency and scale.

Skills

Growth Marketing

Performance Marketing

Google Ads

Meta Ads

Analytical Skills

SQL

B2B SaaS Experience

B2C SaaS Experience

Education

Bachelor's Degree

Tools

Looker

Job description

About Smartcat

Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.

Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.

Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.

More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.

As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.

Mission

Smartcat is looking for a Sr. Manager of Performance Marketing to manage new customer lead and pipeline generation as well as supporting existing customer cross-sell and upsell through paid media. We are looking to significantly increase our paid marketing efforts and need the right person to jump in and lead our efforts. This is a hands-on / individual contributor role in the near term, with opportunity to add direct reports as growth and demands merit.

Outcomes

• Manages paid media across SEM, LinkedIn, Meta, and any additional channels.
• Ensures that proper measurement is in place for each channel to be able to attribute pipeline correctly.
• Works with the data team to implement detailed, clear reporting.
• Develops test and optimization plans to power ongoing improvement in efficiency and scale. Should include audiences, creative, landing pages, and media.
• Identifies new high-potential media opportunities.
• Manages media creative strategy, with input from product marketing and ABM leads.
• Communicates results and opportunities to the Head of Marketing and company leadership.

Requirements

• 5+ years of experience in growth marketing / performance marketing
• Hands-on proficiency with Google and Meta at a minimum. Other channels are a bonus.
• Excellent technical and analytical skills with experience using tools like Looker.
• Hands-on familiarity with SQL is a strong plus.
• Combined B2C and B2B SaaS experience is a strong plus.
• Experience building and managing a performance marketing program for both the 'product-led growth' and 'sales-assisted' sides of the business.
• Readiness to work in a highly intense startup environment requiring extreme focus, a strong sense of ownership, and persistence to breakthrough.
• Openness to constructive feedback and the opinions and ideas of others.
• Strong preference to consider candidates who live on the East Coast, Boston or New York area, but will consider other areas for the right candidate.
• Native-level fluency in English, both written and spoken.

Why joining Smartcat might be your best move so far

• Fully remote team. We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon.
• Innovating a $100 Billion industry. Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost.
• High impact role enabling innovation and inclusion in organizations. You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide.
• Join the rocketship to scale-up 10x and beyond together. We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here.
• Smartcat Culture: Where Diversity Meets High Performance. At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Translation and Localization