Sr. Manager, Marketing - Healthcare

Ladders; États-Unis; À distance; USD 117 000 - 158 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness programs

401(k) program with employer match

Flexible paid time off

Generous parental leave

Donations for Doers

Pet insurance, legal, and identity保护

Tuition reimbursement program

Résumé du poste

Ladders is seeking a Sr. Manager, Marketing - Healthcare to lead vertical marketing strategy for the healthcare segment, driving demand generation and sales enablement across the buyer journey.

The role collaborates with Sales leaders and cross-functional teams to shape messaging, launch activation, and performance reporting, with a strong focus on GTM planning and pipeline growth.

Qualifications

• 7+ years of B2B marketing experience across multiple disciplines.
• 2+ years of experience leading teams or cross-functional projects.
• Experience managing a marketing budget and optimizing for business outcomes.
• Strong partnership with Sales on pipeline and bookings goals.
• Ability to tailor product messaging for healthcare verticals without changing core claims.

Responsabilités

• Execute the annual vertical go-to-market plan within established priorities.
• Develop audience-specific campaigns and sales enablement materials from corporate messaging.
• Coordinate product launch strategies and activation for the vertical.
• Act as the primary marketing partner for vertical Sales leaders and cross-functional teams.
• Integrate demand generation, content, and event marketing into a cohesive buyer journey.
• Manage and optimize the vertical marketing budget for efficiency and bookings.
• Analyze performance with Sales to identify gaps and adjust marketing programs.
• Create operating rhythms and dashboards to enhance team performance.

Connaissances

B2B marketing

Cross-functional leadership

Budget management

Sales partnership

Vertical messaging adaptation

Description du poste

For our client, we are seeking a Sr. Manager, Marketing - Healthcare to join the team of a leader in the Information Technology space. This role will lead vertical marketing strategy and execution for the healthcare segment, with a strong focus on go-to-market planning, demand generation, and sales enablement. You will partner closely with sales leaders and cross-functional teams to deliver integrated campaigns that support pipeline growth and bookings. The position also plays a key role in shaping messaging, launch activation, and performance reporting to improve results across the buyer journey.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $117,200 – $157,500 annually

Responsibilities

• Execute the annual vertical go-to-market plan within established priorities
• Develop audience-specific campaigns and sales enablement materials from corporate messaging
• Coordinate product launch strategies and activation for the vertical
• Act as the primary marketing partner for vertical Sales leaders and cross-functional teams
• Integrate demand generation, content, and event marketing into a cohesive buyer journey
• Manage and optimize the vertical marketing budget for efficiency and bookings
• Analyze performance with Sales to identify gaps and adjust marketing programs
• Create operating rhythms and dashboards to enhance team performance

Qualifications

• 7+ years of B2B marketing experience across multiple disciplines
• 2+ years of experience leading teams or complex cross-functional projects
• Proven ability to manage a marketing budget and optimize for business outcomes
• Strong partnership history with Sales on pipeline and bookings goals
• Skilled in adapting product messaging for specific verticals without altering claims or positioning

Benefits

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness programs
• 401(k) program with employer match
• Flexible paid time off
• Generous parental leave
• Donations for Doers
• Pet insurance, legal, and identity protection
• Tuition reimbursement program

Our client is an equal opportunity employer.