Marketing Director

Sotalent; San Antonio (TX); On-site; USD 148,000 - 274,000; Full time

Job summary

Sotalent in the United States is seeking a strategic marketing executive to lead growth and expansion of health reimbursement arrangement products. The role focuses on transforming how employers provide health insurance by driving adoption of market-based alternatives and leading a data-driven, nationwide marketing effort.

You will scale a rapidly growing business unit through consumer insights, multi-channel strategies, and a digital-first culture, while mentoring a diverse team and aligning

Qualifications

• Bachelor's degree in Marketing or Business required; Master’s preferred.
• Ten years of marketing experience in a regulated industry.
• Healthcare or group benefit administration experience desirable.
• Proven ability to lead large-scale organizational change and manage complex talent structures.
• Exceptional communication with executives and external partners.

Responsibilities

• Develop and oversee a five-year multichannel growth strategy aligned to financial goals.
• Lead annual marketing plans including content and omnichannel media (digital, social, search, radio, OOH, TV).
• Partner with sales and leaders to support acquisition and retention targets.
• Collaborate with analytics to improve ROI through data-driven decisions.
• Manage agencies, budgets, scopes of work, and performance for media/SEO.
• Foster a digital-first culture emphasizing speed, agility, and trend insight.
• Mentor a diverse marketing team and promote development.
• Influence product development with customer insights for market needs.
• Maintain strong cross-functional relationships with finance, compliance, HR, and ops.

Skills

Strategic marketing leadership

Stakeholder management

Budget management

Data-driven decision making

Cross-functional collaboration

Executive-level communication

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Job description

Our client, a major leader in the healthcare sector, is looking for a strategic marketing executive to spearhead the growth and expansion of their innovative health reimbursement arrangement products. This is a high impact leadership role focused on transforming how employers provide health insurance by driving the adoption of market based alternatives to traditional group plans. The successful candidate will be responsible for scaling a rapidly growing business unit through data driven consumer insights and national marketing excellence.

Key Responsibilities

Develop and oversee a five year integrated multichannel growth strategy that aligns with long term financial goals.

Lead the creation and execution of annual marketing plans including creative content and omnichannel media such as digital, social, search, radio, out of home, and linear television.

Partner closely with sales and line of business leaders to ensure marketing activities directly support business acquisition and retention targets.

Collaborate with analytics and operations teams to enhance precision marketing capabilities and improve return on investment through data driven decision making.

Manage relationships with external agencies, overseeing budgets, scopes of work, and performance for media and SEO initiatives.

Cultivate a high performance digital first culture that prioritizes speed, agility, and a deep obsession with consumer trends.

Directly manage and mentor a diverse team of marketing professionals, fostering a culture of inclusion, accountability, and continuous professional development.

Influence product development by providing critical customer insights to ensure new offerings meet market demands.

Maintain strong cross functional relationships with finance, compliance, human resources, and operations to ensure seamless business delivery.

Professional Requirements

A Bachelors degree in Marketing, Business, or a related field is required, though a Master degree is preferred.

Minimum of ten years of marketing experience within a regulated industry.

Specific experience in healthcare or group benefit administration is highly desirable.

Proven ability to lead large scale organizational change and manage complex talent structures.

Demonstrated expertise in managing multi million dollar budgets and complex stakeholder environments.

Exceptional communication skills with the ability to influence executive leadership and external partners.

Compensation and Benefits

The annual salary range for this position is between 148,000 and 274,200 dollars depending on experience and qualifications.

The company provides a comprehensive benefits suite including health insurance, 401k plans with matching, stock purchase options, and tuition assistance.

Employees enjoy a flexible work environment along with generous paid time off and holiday schedules.

Our client is an equal opportunity employer dedicated to building a diverse and inclusive workforce. All qualified candidates will receive consideration regardless of protected status.