Sr. Product Marketing Manager
Jobgether
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Benefits offered by this job
Job summary
Qualifications
- 7+ years of experience in product marketing.
- Strong background in healthcare or benefits navigation preferred.
- Expertise in customer-focused messaging.
Responsibilities
- Conduct market and competitive research.
- Develop messaging and buyer personas.
- Drive go-to-market strategies for product launches.
Skills
Education
Job description
1 week ago Be among the first 25 applicants
This position is posted by Jobgether on behalf of RethinkFirst. We are currently looking for a Sr. Product Marketing Manager in Alabama (USA), Arizona (USA), Maryland (USA), Massachusetts (USA), Michigan (USA), Minnesota (USA), Missouri (USA), Nebraska (USA), Nevada (USA), New Hampshire (USA), New Jersey (USA), North Carolina (USA), Connecticut (USA), Ohio (USA), Oregon (USA), Pennsylvania (USA), Rhode Island (USA), Tennessee (USA), Texas (USA), Virginia (USA), Washington (USA), Wisconsin (USA), and Florida (USA).
In this role, you will lead product marketing initiatives that drive market impact and support growth in the healthcare technology sector. You will act as both strategist and hands-on contributor, shaping positioning, messaging, and go-to-market execution for key solutions. Your work will bridge insights, storytelling, and execution, ensuring products resonate with buyers and achieve measurable success. This is an opportunity to work cross-functionally with sales, marketing, and product teams while making a direct impact on business growth and client engagement.
- Conduct market and competitive research to identify trends, customer needs, and performance insights
- Develop differentiated messaging, value propositions, and buyer personas to guide marketing strategies
- Create and manage sales and marketing assets such as presentations, case studies, and videos to support the buyer journey
- Partner with sales and marketing teams to ensure product messaging aligns with target audiences and customer objectives
- Drive go-to-market strategies for new product launches and major initiatives, ensuring successful execution and adoption
- Define and track key performance indicators, reporting on results and optimizing campaigns and programs based on data
- 7+ years of experience in product marketing with proven success in launching products and executing full-cycle programs
- Strong background in healthcare, health plans, or benefits navigation highly preferred
- Expertise in translating complex product features into clear, customer-focused benefits
- Skilled in positioning, persona development, messaging, and content strategy
- Excellent communication and collaboration skills with a track record of working effectively across teams
- Bachelor's degree in Marketing, Business, or related field required; MBA is a plus
- Fully remote role with eligibility across multiple US states
- Competitive compensation package
- Comprehensive health, dental, and vision insurance
- 401(k) retirement savings plan
- Paid time off, paid holidays, and flexible work arrangements
- Opportunities for professional growth and career development
- Inclusive and collaborative work culture
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