Sr. Product Marketing Manager

Jobgether; United States; A distancia; USD 100.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive compensation package

Comprehensive health, dental, and vision insurance

401(k) retirement savings plan

Paid time off and holidays

Flexible work arrangements

Opportunities for professional growth

Descripción de la vacante

A healthcare technology company is seeking a Sr. Product Marketing Manager to lead marketing initiatives across various states in the USA. This fully remote role focuses on driving market impact through strategic positioning and go-to-market execution. Candidates should have over 7 years of product marketing experience, preferably in healthcare, and possess strong communication skills. The position offers competitive compensation and opportunities for professional growth.

Formación

• 7+ years of experience in product marketing.
• Strong background in healthcare or benefits navigation preferred.
• Expertise in customer-focused messaging.

Responsabilidades

• Conduct market and competitive research.
• Develop messaging and buyer personas.
• Drive go-to-market strategies for product launches.

Conocimientos

Product marketing

Market research

Communication

Collaboration

Messaging

Educación

Bachelor's degree in Marketing, Business, or related field

MBA

Descripción del empleo

Overview

1 week ago Be among the first 25 applicants

This position is posted by Jobgether on behalf of RethinkFirst. We are currently looking for a Sr. Product Marketing Manager in Alabama (USA), Arizona (USA), Maryland (USA), Massachusetts (USA), Michigan (USA), Minnesota (USA), Missouri (USA), Nebraska (USA), Nevada (USA), New Hampshire (USA), New Jersey (USA), North Carolina (USA), Connecticut (USA), Ohio (USA), Oregon (USA), Pennsylvania (USA), Rhode Island (USA), Tennessee (USA), Texas (USA), Virginia (USA), Washington (USA), Wisconsin (USA), and Florida (USA).

In this role, you will lead product marketing initiatives that drive market impact and support growth in the healthcare technology sector. You will act as both strategist and hands-on contributor, shaping positioning, messaging, and go-to-market execution for key solutions. Your work will bridge insights, storytelling, and execution, ensuring products resonate with buyers and achieve measurable success. This is an opportunity to work cross-functionally with sales, marketing, and product teams while making a direct impact on business growth and client engagement.

Accountabilities

• Conduct market and competitive research to identify trends, customer needs, and performance insights
• Develop differentiated messaging, value propositions, and buyer personas to guide marketing strategies
• Create and manage sales and marketing assets such as presentations, case studies, and videos to support the buyer journey
• Partner with sales and marketing teams to ensure product messaging aligns with target audiences and customer objectives
• Drive go-to-market strategies for new product launches and major initiatives, ensuring successful execution and adoption
• Define and track key performance indicators, reporting on results and optimizing campaigns and programs based on data

Requirements

• 7+ years of experience in product marketing with proven success in launching products and executing full-cycle programs
• Strong background in healthcare, health plans, or benefits navigation highly preferred
• Expertise in translating complex product features into clear, customer-focused benefits
• Skilled in positioning, persona development, messaging, and content strategy
• Excellent communication and collaboration skills with a track record of working effectively across teams
• Bachelor's degree in Marketing, Business, or related field required; MBA is a plus

Benefits

• Fully remote role with eligibility across multiple US states
• Competitive compensation package
• Comprehensive health, dental, and vision insurance
• 401(k) retirement savings plan
• Paid time off, paid holidays, and flexible work arrangements
• Opportunities for professional growth and career development
• Inclusive and collaborative work culture