VP, Marketing

Ladders; Stati Uniti; Remoto; USD 175.000 - 210.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health and wellness programs

Flexible work arrangements

Professional development opportunities

Collaborative and innovative work环境

Descrizione del lavoro

Ladders is seeking a VP of Marketing to own the marketing function with a focus on brand, demand generation, and measurable growth outcomes. You will set strategy, allocate resources, and ensure marketing aligns with revenue performance, partnering with Sales, Product, and Customer Success to drive consistent positioning and execution.

The role emphasizes leading a high-performing team, executive collaboration, and building scalable marketing programs for enterprise customers.

Competenze

• 12+ years of marketing experience including senior leadership roles.
• Proven track record owning company-level pipeline or revenue numbers.
• Experience building and scaling marketing organizations.
• Strong executive presence and communication skills.
• Experience setting cohesive brand and go-to-market strategies across segments.
• Cross-functional leadership with Sales, Product and Customer Success.
• Ability to operate in ambiguity and adapt strategies.

Mansioni

• Set the overall marketing strategy integrating brand and demand generation.
• Own marketing-sourced pipeline and revenue with accountability for performance.
• Define budget and resource allocation across marketing functions and ROI.
• Lead brand positioning and consistent messaging across segments.
• Set go-to-market strategies for product launches and align teams.
• Develop customer advocacy and retention strategies to reduce churn.
• Build and scale a high-performing marketing team with accountability.
• Serve as executive partner to cross-functional leadership for rapid execution.

Conoscenze

Senior marketing leadership

Pipeline ownership

Brand strategy

Cross-functional leadership

Executive communication

Data-driven decision making

Go-to-market strategy

Descrizione del lavoro

For our client, we are seeking a VP, Marketing to join the team of a leader in the Enterprise Technology space.

This leader will own the marketing function with a focus on brand, demand generation, and measurable growth outcomes across the business. The role will set strategy, allocate resources, and ensure marketing efforts are tightly aligned with revenue performance. It will also partner closely with Sales, Product, and Customer Success to drive consistency from positioning through execution.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $175,000 – $210,000 annually

Responsibilities

• Set the overall marketing strategy, integrating brand and demand generation
• Own marketing-sourced pipeline and revenue, ensuring accountability for performance
• Define budget and resource allocation across marketing functions and defend ROI
• Lead brand positioning and ensure consistent messaging across segments
• Set go-to-market strategies for product launches and connect teams effectively
• Develop customer advocacy and retention strategies to reduce churn
• Build and scale a high-performing marketing team, fostering a culture of accountability
• Serve as the executive partner to cross-functional leadership, ensuring alignment and quick execution

Qualifications

• 12+ years of marketing experience, including senior leadership roles
• Proven track record of owning company-level pipeline or revenue numbers
• Significant experience building and scaling marketing organizations
• Strong executive presence and communication skills
• Experience setting cohesive brand and go-to-market strategies across segments
• Exceptional cross-functional leadership with Sales, Product, and Customer Success
• Ability to operate in ambiguity and adapt strategies as needed
• Experience marketing to small businesses or core customer segments is a plus
• Strong business and analytical instincts

Benefits

• Comprehensive health and wellness programs
• Flexible work arrangements
• Professional development opportunities
• Collaborative and innovative work environment
• Employee recognition programs

Our client is an equal opportunity employer.