Sr Manager, Marketing Analytics & Insights Synergy

The Walt Disney Company (Corporate); Burbank (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

The Walt Disney Company in Burbank, CA seeks a senior strategic analytics leader to own the measurement and insights agenda for Disney Entertainment marketing. Onsite in Burbank, you will connect linear TV, on-air promotions, synergy, and streaming data to produce decision-ready insights and recommendations for marketing strategy and media investment.

You will mentor analysts, develop dashboards, and establish measurement frameworks to optimize tune-in, engagement, and subscriber impact across

Qualifications

• 10+ years of experience in analytics, marketing analytics, or related field with exposure to linear TV and streaming.
• Hands-on analysis across multi-platform campaigns and channels with clear recommendations.
• Familiarity with Nielsen/NPower, comScore, Adobe Analytics or similar tools.
• Ability to translate complex data into insights for senior stakeholders.
• Experience developing dashboards, recurring reports, and executive-ready insights.
• Strong analytical skills and proficiency in Excel and Tableau; SQL a plus.
• Demonstrated leadership or mentoring of analysts in a matrix organization.

Responsibilities

• Lead analysis of Disney Entertainment marketing and on-air promotion campaigns across linear networks and streaming platforms to assess tune-in, viewership, and engagement against business objectives.
• Translate ratings, engagement, and promo data into actionable insights explaining outcomes.
• Evaluate on-air promotion effectiveness, including scheduling, weight, creative rotation, and placement to optimize tune-in and sign-ups.
• Collaborate with Synergy and cross-team marketing to measure impact of cross-portfolio campaigns.
• Synthesize performance narratives from Nielsen, streaming analytics, media reporting, and KPIs across linear and streaming.
• Identify drivers of marketing effectiveness and surface optimization opportunities across creative, targeting, timing, and channel mix.
• Ensure analysis ties activity to business outcomes in a decision-oriented format.
• Develop concise insights readouts and presentations for senior stakeholders in Marketing, Programming, and Media.
• Establish measurement frameworks and best practices for evaluating marketing effectiveness across platforms.
• Engage senior partners to shape analytic approaches and align priorities.
• Lead, mentor, and develop analysts within the Marketing Analytics team.
• Represent Marketing Analytics in cross-functional forums and contribute to enterprise standards.

Skills

Strategic analytics

Cross-platform data

Dashboards

Executive insights

Leadership

Education

Bachelor's degree

Tools

Nielsen NPower/NNTV

comScore

Adobe Analytics

Excel

Tableau

SQL

Job description

The Walt Disney Company is hiring a senior strategic analytics leader to own the measurement and insights agenda for Disney Entertainment marketing. Based in Burbank, CA (onsite), this role connects multi-platform performance data across Linear TV, On-Air Promotions, Synergy, and Streaming to produce decision-ready insights and recommendations.

Role Focus

This position serves as the senior analytics partner within Disney Entertainment’s Unified Marketing Organization. The role translates tune-in, viewership, and engagement performance into integrated insights that inform marketing strategy, media investment, and promotional planning across Disney Entertainment titles and platforms.

Key Responsibilities

• Lead analysis and evaluation of Disney Entertainment marketing and on-air promotion campaigns across linear networks (ABC, Freeform, FX, Disney Channel) and streaming platforms (Disney+, Hulu), including assessment against business objectives for tune-in, viewership, and engagement.
• Convert linear ratings (Nielsen), streaming engagement, and promo airtime or weight data into actionable insights explaining tune-in and viewership outcomes tied to business results.
• Evaluate on-air promotion effectiveness, including promo scheduling, weight, creative rotation, and placement, to optimize tune-in and streaming sign-up or engagement.
• Partner with Synergy and cross-company marketing teams to measure the impact of cross-portfolio promotional campaigns supporting Disney Entertainment titles and platforms (including Disney+, Disney Experiences, Studios, and Consumer Products).
• Synthesize performance narratives across multiple data sources, including Nielsen and other audience measurement services, streaming analytics, media reporting, and business KPIs, covering both linear and streaming.
• Identify drivers of marketing and promotional effectiveness and surface optimization opportunities across creative, targeting, timing, platform, and channel mix.
• Ensure analysis connects marketing and promotional activity to business and brand outcomes (tune-in, streaming engagement, subscriber impact) in a decision-oriented format.
• Develop and deliver concise insights readouts and presentations for senior Marketing, Programming, and Media stakeholders.
• Establish and champion measurement frameworks and best practices for evaluating marketing effectiveness across linear, streaming, on-air promotion, and synergy initiatives.
• Serve as the senior analytics partner to Marketing Strategy, Media, Scheduling, Programming, Creative, and Synergy teams supporting Disney Entertainment initiatives.
• Engage senior partners to shape analytic approaches, influence decision-making, and align measurement priorities to business goals.
• Lead, mentor, and develop analysts, supporting capability building and best practices within the Marketing Analytics team.
• Represent Marketing Analytics & Insights in cross-functional and cross-company forums and contribute to enterprise-wide measurement standards.

Required Qualifications

• 10+ years of experience in analytics, marketing analytics, media analytics, or a related field, including experience with linear TV and/or streaming measurement.
• Hands-on experience analyzing and evaluating marketing, promotional, or media performance across linear and streaming campaigns and channels.
• Familiarity with television and streaming audience measurement services and tools (examples: Nielsen NPower/NNTV, comScore, Adobe Analytics, or similar).
• Strong capability to translate complex multi-platform data into clear insights, implications, and recommendations for senior stakeholders.
• Experience developing dashboards, recurring reports, and executive-ready insights.
• Advanced analytical skill set.
• Proficiency in Excel (complex functions) and Tableau; SQL is a plus.
• Demonstrated ability to lead, mentor, or manage analysts and influence senior stakeholders across a matrixed organization.

Technology & Tools

• Nielsen NPower/NNTV, Nielsen
• comScore
• Adobe Analytics
• Excel (complex functions)
• Tableau
• SQL (plus)
• Streaming platform analytics
• Dashboards
• Executive-ready insights
• Media reporting

Education

Bachelor’s degree (or equivalent) with preferred concentration in Business, Marketing, Economics, Statistics, Finance, or related areas.

Preferred Qualifications

• Experience analyzing large-scale, multi-platform media organizations spanning linear television and streaming.
• Experience with on-air promotion planning, scheduling, or tune-in driver analysis.
• Familiarity with Synergy or cross-company/cross-portfolio marketing measurement.
• Experience with campaign measurement frameworks, experimentation, or test-and-learn approaches.
• Experience integrating media, content performance, and consumer insights data into a single narrative.
• Experience with automation, advanced analytics techniques, or GenAI-enabled workflows.
• Prior people management or team leadership experience.

Location and Compensation

• Location: Burbank, CA (onsite)
• Salary: USD 150,000 - 190,000 per year