Senior Director, Marketing Science

Omnicom; Los Angeles (CA); Hybrid; USD 120,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Allow

Vacation days

Sick days

Parental leave

Paid medical leave

STD/LTD insurance

Job summary

Omnicom Media (OM) is seeking a senior Business Analytics leader to drive paid media analytics for a major streaming platform in the Entertainment category. You will partner with Strategy, Data Science, and Operations to deliver measurement plans, analytics roadmaps, and actionable insights across OMD, PHD, and Hearts & Science agencies.

You will mentor teams, shape client strategies, and present data-driven recommendations to senior stakeholders in a hybrid work environment.

Qualifications

• 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Experience in paid media analytics in the Entertainment category is desirable but not required.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps with measurable impact.
• Lead and mentor direct reports, building skills and career growth.
• Deliver timely, impactful ongoing performance reporting (Trailer, weekly, post-campaign wrap reports).
• Collaborate with Strategy, Data Science and Data Operations to optimize media measurement and reporting.

Skills

Marketing analytics

Paid media analytics

Audience-based marketing

Leadership

Communication

Mentoring

Education

University degree

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

The Business Analyticsteamispivotal in the delivery of modern agency services. We are tightly integrated with strategy and investment teams to deliver on and exceed our clients’ business goals. This role is accountable for paid media analytics for a major streaming platform in the Entertainment category, focused on Originals series and movie title campaigns within a full portfolio of Sports, Brand, and Live Events content marketing.

Responsibilities

External facing responsibilities:

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Become a trusted advisor to client leads and senior clients and consult on Originals program strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level, and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the performance of Originals marketing toward client business goals
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Ensure the delivery of timely, impactful ongoing performance reporting (Trailer, weekly, post-campaign wrap reports)

Internal facing responsibilities:

• Partner with the Strategy and Investment teams on media plan development, ongoing budget / plan optimization, performance insights, and holistic decision-making frameworks (eg KPI setting and benchmarks)
• Partner with Data Science team to execute advanced analytics (eg predictive modeling, media impact analytics) in service of bespoke, rigorous media measurement and decision-making
• Partner with Strategy and Investment teams to develop, maintain and evangelize test & learn roadmaps (including the design of in-market A/B tests for paid media)
• Partner with colleagues focus on Brand and Sports content marketing to adopt best practices and align approaches across total content portfolio
• Partner with Data Operations organization to develop and deploy best in class front-end reporting and insights capabilities
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Required Skills

• Industry Knowledge in marketing analytics and data (1 stand 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data).
• Experience in integrated marketing related to paid media, including budgeting, revenue forecasting, ROI development. Channels of coverage include Paid Social (Meta, TikTok et al), YouTube, CTV (Samsung, Peacock t al) and Linear TV
• Expertise in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward –and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).

Education and Experience

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Experience in paid media analytics in the Entertainment category is desirable, but not required
• Knowledge of agency-side media campaign planning and execution process is desirable, but not required

#LI-GC1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$120,000—$220,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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