Senior Marketing Analytics Lead — Insights & Synergy

confidential

United States

On-site

USD 150,000 - 190,000

Full time

2 days ago

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Job summary

Disney Entertainment seeks a Sr Manager Marketing Intelligence Analyst to own the measurement and insights agenda for marketing across linear TV, on‑air promotions, synergy, and streaming (Disney+, Hulu). The role partners with Strategy, Media, Scheduling, Programming, and Creative teams to deliver actionable insights that shape media investment and promotional planning.

The candidate will translate multi‑source data into clear narratives, lead performance measurement initiatives, and mentor

Qualifications

10+ years in analytics, marketing analytics, media analytics or related field.
Hands-on experience with linear TV and/or streaming measurement.
Ability to translate multi‑platform data into insights for senior stakeholders.

Responsibilities

Lead analysis of Disney Entertainment marketing and on‑air promotion campaigns across linear networks and streaming platforms.
Translate ratings, engagement, and promo data into actionable insights and recommendations.
Evaluate on‑air promotion effectiveness to optimize tune‑in and streaming sign‑up outcomes.
Partner with cross‑functional teams to measure impact of cross‑portfolio campaigns.
Develop dashboards and executive‑ready insights; mentor junior analysts.