Senior Principal Product Manager, Advertising Strategic Growth

The Walt Disney Company; Glendale (CA); On-site; USD 211,000 - 282,000; Full time

Job summary

The Walt Disney Company seeks a Senior Principal Product Manager, Strategic Growth to identify, validate, and incubate new ad revenue opportunities beyond the core streaming portfolio. You will lead market research, business-case development, cross-functional incubation, and the go/no-go decision that moves opportunities into funded pillar roadmaps.

This is a senior, individual contributor role with horizon-scanning responsibilities.

Qualifications

• 12+ years of product management experience with revenue growth
• Bachelor's degree or equivalent practical experience
• Autonomy in strategy definition, business case building, and execution
• Experience turning early opportunities into structured business cases with market sizing and analysis
• Strong executive presence with experience presenting to VP/C-suite
• Familiarity with digital advertising, CTV, or programmatic ecosystems
• Bachelor's degree required.

Responsibilities

• Identify and prioritize incremental ad revenue opportunities beyond core portfolio; size market, advertiser demand, and precedent.
• Lead end-to-end evaluation: define problem, size revenue, and test feasibility with cross-functional partners.
• Incubate opportunities through early product definition and pilots until ready for core roadmap.
• Build and maintain a rolling horizon growth roadmap with go/no-go sequencing for executives.
• Represent Addressable Ad Product in cross-organizational discussions with Sales, Finance, and Legal.
• Partner with Engineering, Data Science, and Design to translate opportunities into resource requests.

Skills

Product management

Strategic thinking

Executive communication

Cross-functional leadership

Market research

Business case development

Education

Bachelor's degree

Job description

Job Requirements

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

Job Requirements

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world‑class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Here are a few reasons why we think you’d love working here:

• Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come.
• Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.
• Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Ad Platforms is responsible for Disney’s industry‑leading ad technology and products – driving advertising performance, innovation, and value in Disney’s sports, news, and entertainment content, across all media platforms.

Job Summary

Own Disney’s search for incremental advertising growth beyond our core streaming video portfolio. The Senior Principal Product Manager, Strategic Growth is the single accountable owner for identifying, validating, and incubating new ad revenue opportunities that sit outside the scope of existing pillar roadmaps. Operating as an individual contributor reporting to the VP, Addressable Ad Product, this leader runs opportunities end-to-end: market and competitive research, business‑case development, cross‑functional incubation, and the go/no‑go recommendation that decides whether an opportunity graduates into a funded pillar roadmap. This is a new role created to give horizon‑scanning and growth incubation a dedicated, senior owner.

Responsibilities

• Identify and prioritize incremental ad revenue opportunities beyond Addressable Ad Product’s core streaming video portfolio (e.g., gaming, connected experiences, and other adjacent inventory), building an evidence‑based view of market size, advertiser demand, and competitive precedent.
• Own the end‑to‑end evaluation of each opportunity: define the problem statement, size the addressable revenue and investment case, and stress‑test technical, legal, and go‑to‑market feasibility with cross‑functional partners.
• Incubate validated opportunities through early‑stage product definition and pilot execution, operating as the de facto product lead until an opportunity is mature.
• Build and maintain a rolling horizon roadmap of growth bets, and make clear go/no‑go and sequencing recommendations to the VP, Addressable Ad Product and executive stakeholders.
• Represent Addressable Ad Product in cross‑organizational conversations with Sales, Business Development, Finance, and Legal on new revenue channels, ensuring incubated opportunities align with broader Disney Entertainment & ESPN strategy.
• Partner with Engineering, Data Science, and Design leadership to translate validated opportunities into resourcing asks and staffing plans as they graduate into the core roadmap.

Required Qualifications

• 12+ years of product management experience, including a track record of identifying and launching net‑new revenue streams or business lines within a large, matrixed organization.
• Bachelor's degree required, or equivalent practical experience.
• Demonstrated ability to operate as a senior individual contributor with high autonomy – defining strategy, building the case, and driving execution without formal authority over the teams involved.
• Experience translating ambiguous, early‑stage opportunities into structured business cases, including market sizing, competitive analysis, and investment tradeoffs.
• Strong executive presence, with experience presenting strategic recommendations and go/no‑go decisions directly to VP- and C‑suite‑level stakeholders.
• Familiarity with digital advertising, CTV, or programmatic ecosystems, including how advertisers evaluate and buy new inventory types.
• Bachelor's degree required.

Preferred Qualifications

• Experience evaluating or launching adjacent advertising inventory (e.g., gaming, audio, retail media, or other emerging channels).
• Background in corporate strategy, venture/incubation, or 0-to-1 product roles within media, entertainment, or consumer technology.
• Working knowledge of agentic buying, programmatic standards, or automated demand channels.
• Experience partnering with Sales, Finance, and Legal to structure and launch new commercial products.
• Experience with:
• Business case development and financial modeling for new product lines.
• Cross‑functional program leadership in large, matrixed organizations.
• Digital advertising, CTV, or programmatic ad tech ecosystems.

#TECHATDISNEY

Disclaimer

PAY TRANSPARENCY

The hiring range for this position in Santa Monica, CA and in Glendale, CA is $210,500 - $282,300 per year and in San Francisco, CA is $230,600 - $309,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate