Senior Marketing Analytics & Insights Leader, Entertainment

The Walt Disney Company (Corporate); Burbank (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

The Walt Disney Company in Burbank, CA seeks a senior strategic analytics leader to own the measurement and insights agenda for Disney Entertainment marketing. Onsite in Burbank, you will connect linear TV, on-air promotions, synergy, and streaming data to produce decision-ready insights and recommendations for marketing strategy and media investment.

You will mentor analysts, develop dashboards, and establish measurement frameworks to optimize tune-in, engagement, and subscriber impact across

Qualifications

• 10+ years of experience in analytics, marketing analytics, or related field with exposure to linear TV and streaming.
• Hands-on analysis across multi-platform campaigns and channels with clear recommendations.
• Familiarity with Nielsen/NPower, comScore, Adobe Analytics or similar tools.
• Ability to translate complex data into insights for senior stakeholders.
• Experience developing dashboards, recurring reports, and executive-ready insights.
• Strong analytical skills and proficiency in Excel and Tableau; SQL a plus.
• Demonstrated leadership or mentoring of analysts in a matrix organization.

Responsibilities

• Lead analysis of Disney Entertainment marketing and on-air promotion campaigns across linear networks and streaming platforms to assess tune-in, viewership, and engagement against business objectives.
• Translate ratings, engagement, and promo data into actionable insights explaining outcomes.
• Evaluate on-air promotion effectiveness, including scheduling, weight, creative rotation, and placement to optimize tune-in and sign-ups.
• Collaborate with Synergy and cross-team marketing to measure impact of cross-portfolio campaigns.
• Synthesize performance narratives from Nielsen, streaming analytics, media reporting, and KPIs across linear and streaming.
• Identify drivers of marketing effectiveness and surface optimization opportunities across creative, targeting, timing, and channel mix.
• Ensure analysis ties activity to business outcomes in a decision-oriented format.
• Develop concise insights readouts and presentations for senior stakeholders in Marketing, Programming, and Media.
• Establish measurement frameworks and best practices for evaluating marketing effectiveness across platforms.
• Engage senior partners to shape analytic approaches and align priorities.
• Lead, mentor, and develop analysts within the Marketing Analytics team.
• Represent Marketing Analytics in cross-functional forums and contribute to enterprise standards.

Skills

Strategic analytics

Cross-platform data

Dashboards

Executive insights

Leadership

Education

Bachelor's degree

Tools

Nielsen NPower/NNTV

comScore

Adobe Analytics

Excel

Tableau

SQL

Job description

The Walt Disney Company in Burbank, CA seeks a senior strategic analytics leader to own the measurement and insights agenda for Disney Entertainment marketing. Onsite in Burbank, you will connect linear TV, on-air promotions, synergy, and streaming data to produce decision-ready insights and recommendations for marketing strategy and media investment.

You will mentor analysts, develop dashboards, and establish measurement frameworks to optimize tune-in, engagement, and subscriber impact across