Senior Synergy Marketing Analytics Lead

Disney Company; Burbank (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

The Walt Disney Company in Burbank, CA seeks a Sr Manager, Marketing Analytics & Insights Synergy to lead analytics across Linear, Streaming and On-Air Promotion, driving measurement and insights for marketing strategy and media investments.

You will mentor analysts, develop dashboards, and partner with Marketing Strategy, Media, Scheduling, Programming, Creative and Synergy teams to embed insights into planning and executive decision-making. This is an on-site role based in the local area.

Qualifications

• 10+ years in analytics, marketing analytics, or media analytics.
• Experience with linear TV and/or streaming measurement.
• Ability to translate multi-source data into insights for senior stakeholders.
• Experience developing dashboards and recurring executive-ready insights.
• Proficiency in Excel and Tableau; SQL is a plus.

Responsibilities

• Lead analytics for Linear, Streaming & On-Air Promotion campaigns across Disney Entertainment.
• Translate ratings, engagement, and promo data into actionable insights and recommendations.
• Develop dashboards and concise insights readouts for senior stakeholders.
• Partner with Marketing Strategy, Media, Scheduling, and Synergy teams on measurement frameworks.
• Mentor analysts and represent Marketing Analytics in cross-functional forums.
• Shape analytic approaches and align priorities with business goals.

Skills

Marketing analytics

Executive stakeholder mgmt

Data storytelling

Leadership

Education

Bachelor's degree in analytics/related field

Tools

Excel

Tableau

SQL

Job description

The Walt Disney Company in Burbank, CA seeks a Sr Manager, Marketing Analytics & Insights Synergy to lead analytics across Linear, Streaming and On-Air Promotion, driving measurement and insights for marketing strategy and media investments.

You will mentor analysts, develop dashboards, and partner with Marketing Strategy, Media, Scheduling, Programming, Creative and Synergy teams to embed insights into planning and executive decision-making. This is an on-site role based in the local area.