Sr. Manager, Event Strategy

Hartford Funds; Frisco (TX); Remote; USD 99,000 - 150,000; Full time

Job summary

A leading company seeks a Sr. Manager for Event Strategy to develop a comprehensive strategy aligned with business goals. The role entails managing event calendars, measuring performance, and collaborating with various stakeholders. Ideal candidates are results-driven, possess strong communication skills, and have a proven track record in event marketing.

Qualifications

• 3+ years of working experience within event strategy required.
• Demonstrated track record in event marketing.
• Ability to gain buy-in and influence outcomes.

Responsibilities

• Develop and execute a comprehensive association event strategy.
• Create and manage an annual association event calendar.
• Track and analyze event performance metrics and ROI.

Skills

Event marketing

Customer-focused

Interpersonal skills

Communication

Influencing outcomes

Education

University degree

Job description

Job Listing Summary

Job Title: Sr. Manager, Event Strategy

Location: Telecommute (Frisco, TX)

Company: TIAA

Employment Type: Full-Time

Date Posted: May 16, 2025

Application Deadline: June 6, 2025

Key Responsibilities

• Develop and execute a comprehensive association event strategy aligned with business goals.
• Create and manage an annual association event calendar in partnership with various stakeholders.
• Identify opportunities for new events to drive engagement.
• Establish and maintain strong working relationships with sales and business partners.
• Partner with marketing and subject matter experts to curate event agendas and speaker line-ups.
• Develop departmental measurements and key performance indicators (KPIs).
• Track and analyze event performance metrics and ROI.
• Work closely with the internal event production team for seamless execution.
• Stay current on industry trends and best practices in association events.
• Own post-event processes, including event recaps and insights sharing.

Required Experience

• 3+ years of working experience within event strategy (required).
• 5+ years of working experience within event strategy (preferred).

Qualifications

• University degree preferred.
• Customer-focused and results-driven.
• Demonstrated track record in event marketing.
• Ability to gain buy-in and influence outcomes.
• Experience creating and tracking program metrics and KPIs.
• Excellent interpersonal, oral, and written communication skills.
• Able to work effectively in a fast-paced, cross-functional environment.
• Understanding of the retirement marketplace and regulatory environment.
• Successful experience in developing and implementing event plans and budget management.

Compensation

Base Pay Range: $99,900 - $150,000 per year, with potential participation in incentive programs.