Sr Manager Customer Lifecycle and Engagement

24 Seven Talent; Beverly Hills (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive Benefits Package

Job summary

24 Seven Talent seeks a Senior Manager, Customer Lifecycle & Experience to lead retention, repeat purchase and CLV initiatives across post-acquisition journeys. The role oversees lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints to drive measurable revenue and retention impact.

Ideal candidates are hands-on, data-driven, and comfortable in a fast-paced, high-growth environment, collaborating with Growth, Analytics, Finance, and Brand to optimize lifecycle

Qualifications

• 5+ years of experience in CRM, retention, or customer lifecycle marketing.
• Hands-on experience with CRM platforms and data-driven optimization.
• Experience with subscription brands is preferred.

Responsibilities

• Manage lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints.
• Drive retention and customer lifetime value through testing and optimization.
• Improve subscription performance and retention offers.
• Support loyalty strategy with engagement and ROI focus.
• Partner with customer service to align support with retention goals.
• Track lifecycle KPIs and translate performance insights into action.
• Align initiatives with launches, promotions, and key business moments.

Skills

CRM

Retention

Analytics

Klaviyo

Shopify

Zendesk

Tools

Klaviyo

Zendesk

Shopify

Job description

Job Description

Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!

Job Description

Fast growing Beauty brand is seeking a Senior Manager, Customer Lifecycle & Experience to join their team!

About The Role

The Senior Manager, Customer Lifecycle & Experience will lead retention, repeat purchase, and customer lifetime value initiatives across the post-acquisition customer journey. This role oversees lifecycle strategy across email, SMS, loyalty, subscription, and customer service, with a focus on driving measurable revenue and retention impact.

This person will partner closely with Growth, Analytics, Finance, and Brand to improve customer engagement, optimize lifecycle performance, and support long-term customer value. Ideal candidates are hands‑on, data‑driven, and comfortable operating in a fast‑paced, high‑growth environment.

Key Responsibilities

• Manage customer lifecycle strategy across email, SMS, loyalty, subscription, and service touchpoints
• Drive retention, repeat rate, and customer lifetime value through testing and optimization
• Improve subscription performance, including churn reduction and retention offers
• Support loyalty strategy with a focus on engagement, participation, and ROI
• Partner with customer service to enhance the experience and align support with retention goals
• Track lifecycle KPIs and translate performance insights into action
• Align lifecycle initiatives with launches, promotions, and key business moments

Qualifications

• 5+ years of experience in CRM, retention, or customer lifecycle marketing, ideally within DTC or subscription brands
• Experience driving retention, repeat purchase, and customer lifetime value
• Hands‑on knowledge of platforms such as Klaviyo, Zendesk, Shopify, and related tools
• Strong analytical skills and comfort working with performance metrics
• Ability to manage multiple priorities in a lean, fast‑moving environment
• Interest in beauty, wellness, or consumer subscription businesses preferred

Full Time

Hybrid Work Schedule- 3 days in office

Competitive Benefits Package