Senior Lifecycle Marketing Manager

ONWARD SEARCH; Austin (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Program

Commuter Benefit

eLearning & Training

Education Reimbursement

Job summary

ONWARD SEARCH is seeking a Senior Lifecycle Marketing Manager for an ongoing contract role (EST hours) to own customer journeys across email, SMS, social, and direct mail. The position focuses on boosting retention and loyalty in an e-commerce/subscription context.

Ideal candidates have 8+ years in lifecycle/CRM marketing and experience scaling automated campaigns. The role requires hands-on use of Klaviyo and strong analytics skills (Excel/Sheets) with knowledge of cohort analysis and

Responsibilities

• Develop and oversee lifecycle marketing strategies across multiple channels (email, SMS, social, direct mail).
• Design and optimize automated engagement flows (welcome, post-purchase, loyalty).
• Segment audiences using behavior and data to personalize messaging.
• Monitor KPIs like retention, LTV, churn with analytics teams.
• Lead testing initiatives including A/B and multivariate tests to boost performance.

Job description

A leading consumer products company is hiring a Senior Lifecycle Marketing Manager to join their team. This ongoing contract role (EST hours) focuses on managing customer journeys across multiple channels, including email, SMS, social media, and direct mail, to boost retention and loyalty. The position requires experience in lifecycle marketing within e-commerce and subscription businesses.

*The application deadline for this role is 09/15/2026.

Senior Lifecycle Marketing Manager Responsibilities:

• Develop and oversee comprehensive lifecycle marketing strategies across various communication channels.
• Design and optimize automated customer engagement flows, such as welcome, post-purchase, and loyalty programs.
• Segment audiences based on behaviors and data to personalize messaging effectively.
• Partner with analytics teams to monitor key performance indicators like retention rates, LTV, and churn.
• Lead testing initiatives, including A/B and multivariate tests, to enhance campaign performance.

Senior Lifecycle Marketing Manager Qualifications:

• At least 8 years of experience in lifecycle, CRM, or retention marketing, preferably in DTC, e-commerce, or subscription settings.
• Proven success in scaling automated marketing campaigns that achieve revenue and retention goals.
• Hands-on expertise with Klaviyo experience highly preferred.
• Strong analytical skills with proficiency in Excel or Sheets and data-driven decision-making.
• Knowledge of subscription platforms and concepts such as cohort analysis and predictive modeling.

Perks and Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance. 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.

Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.