Sr. Manager, CRM

24 Seven Talent; Irvine (CA); On-site; USD 95,000 - 130,000; Full time

Job summary

A leading company in the Food and Beverage sector seeks a strategic Sr. CRM Manager to enhance customer engagement across various channels. The role involves overseeing CRM programs, content strategy, and collaboration across marketing functions to ensure a unified brand experience. Ideal candidates will have 5+ years in CRM and digital marketing, with strong analytical skills and a foundational degree in marketing or communications.

Qualifications

• 5+ years of experience in CRM and lifecycle marketing
• Proficient in CRM SaaS platforms
• Experience in digital project management

Responsibilities

• Lead development and optimization of CRM programs across email, SMS, and mobile.
• Own and execute content strategies, analyzing performance metrics.
• Collaborate with data and analytics teams for audience segmentation.

Skills

Customer Acquisition

Retention Marketing

Data Analysis

Customer Engagement

Email Campaign Management

Content Strategy

Audience Segmentation

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

CRM SaaS platforms

Content Management Systems

Airship or similar mobile marketing platforms

Job description

This range is provided by 24 Seven Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $130,000.00/yr

Sr. CRM Manager

We’re seeking a strategic and creative Sr. CRM Manager to lead the development and optimization of our CRM programs across email, SMS, and mobile. This individual will be instrumental in driving customer acquisition, retention, personalization, and loyalty through consumer-centric initiatives that connect meaningfully with our audience. Serving as the central data steward for our portfolio of brands, this role is responsible for managing and activating first-party data across all consumer-facing channels—including email, SMS, SEM, digital media, retail media, and paid social.

Key Responsibilities:

• Own and execute content strategies across email, SMS, and mobile channels. Analyze performance metrics and implement data-driven optimizations to enhance customer engagement and campaign effectiveness.

Content Planning & Development

• Partner with the digital strategy team to produce personalized, visually impactful content tailored to segmented audiences, ensuring a cohesive brand experience across platforms.

Audience Segmentation & Targeting

• Collaborate with the Data & Analytics team to refine audience segmentation within our Consumer Data Platform (CDP), focusing on behavioral insights and multi-channel engagement patterns.

Integrated Marketing Execution

• Coordinate with cross-functional teams—Brand, Creative, and Digital Marketing—to align CRM campaigns with broader marketing programs and deliver seamless, personalized customer journeys.

Process, Testing & Optimization

• Establish best practices, standard operating procedures, and documentation for CRM initiatives. Lead A/B testing and campaign measurement to inform future strategy.

Cross-Functional Collaboration & Leadership

• Work closely with stakeholders across Marketing, Sales, Media, Analytics, and IT. Serve as a collaborative and empathetic team leader, supporting digital innovation and transformation.

Qualifications:

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, and digital project management.
• Proficient in CRM SaaS platforms and content management systems.
• Experience with tools like Airship or similar mobile marketing platforms preferred.
• Proven ability to develop and manage consumer-focused email, SMS, and mobile campaigns.
• Experience working in a highly matrixed, fast-paced environment—ideally within CPG or similar industries.
• Ability to travel as needed.

Compensation Range:

$97,500 – $130,000 base salary (+ bonus and/or benefits)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Manufacturing and Retail Apparel and Fashion

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