SENIOR CRM MANAGER (REACTIVATIONS) | REMOTE WORK | SAN FRANCISCO, CALIFORNIA, UNITED STATES

BairesDev; San Francisco (CA); Remote; USD 100,000 - 150,000; Full time

Job summary

BairesDev seeks a Senior CRM Manager specializing in Reactivations to drive growth in a high-impact revenue area. The successful candidate will lead reactivation strategies, optimize campaigns, and leverage data-driven insights while collaborating with cross-functional teams in a remote setting.

Benefits

Work-from-home hardware setup

PTO, parental leave, and other special leaves

Excellent compensation package including base salary and commissions

Healthcare coverage (Vision and Dental)

Life Insurance

401K Plan

Strong sales operations support

Diverse and multicultural work environment

Innovation-driven environment

Qualifications

• 4+ years with CRM or Lifecycle Marketing experience.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles.

Responsibilities

• Design and improve user experience for reactivation efforts.
• Manage campaigns to maximize re-engagement conversion.
• Propose new channels based on research for reactivation.

Skills

Analytical skills

Email Marketing

Demand Generation

Growth Marketing

Team management

B2B Marketing

Data-driven mindset

SQL

SEO

SEM

Education

Degree in a quantitative field (e.g., STEM, Economics)

Tools

Marketing analytics

Automation

Job description

Senior CRM Manager (Reactivations) - Remote Work :

At BairesDev, weve been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the worlds Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, youre taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Were looking for an experienced CRM and Lifecycle Marketing leader to take charge of one of our most impactful revenue-driver areas : Reactivations. We need someone whos data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment.

Our Reactivations team already generates over $50M / year in revenue, and we aim to double that in 2025. Its one of the companys highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, youll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. Youll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How you’ll drive growth :

• Design and continuously improve the user experience for dormant leads across all reactivation efforts.
• Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.
• Propose new channels and triggers based on research to drive higher reactivation success.
• Stay current on trends and share insights to help the team evolve and improve.

Relevant experience for this role :

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one.

In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

• 4+ years with CRM or Lifecycle Marketing.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles with team management experience.
• Basic knowledge of SQL, Email Marketing, SEO, and SEM.
• Experience in B2B Marketing.
• Strong analytical skills with a data-driven mindset.
• Native or Bilingual level of English.

Additional Skills :

• Experience with marketing analytics, ops, and / or automation.
• Experience in the IT / Staffing industry.
• Degree in a quantitative field (e.g., STEM, Economics, etc.).

How we make your work (and your life) easier :

• Work-from-home hardware setup
• PTO, parental leave, and other special leaves
• An excellent compensation package, including base salary and commissions, well above the market average
• Healthcare coverage (Vision and Dental)
• Life Insurance
• 401K Plan
• Strong sales operations, and travel & events coordination teams within the company to support your role
• You can grow at the speed of your learning curve
• Diverse and multicultural work environment
• An innovation-driven environment that provides the support and resources for its professionals to thrive

Apply now!

Join a global team where your unique talents can truly thrive!

J-18808-Ljbffr

Create a job alert for this search

Manager Crm • San Francisco, CA, United States