Senior CRM Manager (Reactivations) - Remote Work

BairesDev; New York (NY); Remote; USD 100,000 - 150,000; Full time

Job summary

BairesDev is seeking a Senior CRM Manager (Reactivations) to lead growth in a key revenue area. This remote role requires strong analytical skills and experience in CRM and Lifecycle Marketing, with a focus on driving re-engagement and optimizing campaigns. Join a diverse team and enjoy a competitive compensation package, flexible hours, and opportunities for career development.

Benefits

100% remote work

Work-from-home hardware setup

Flexible hours

PTO, parental leave, and other special leaves

Excellent compensation package

Healthcare coverage (Vision and Dental)

Life Insurance

401K Plan

Support from sales operations and coordination teams

Innovation-driven environment

Qualifications

• 4+ years with CRM or Lifecycle Marketing.
• 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
• 2+ years in leadership roles with team management experience.

Responsibilities

• Design and improve user experience for dormant leads.
• Manage campaigns to maximize re-engagement conversion.
• Propose new channels based on research to drive success.

Skills

Analytical skills

Data-driven mindset

Leadership

Email Marketing

Demand Generation

Growth Marketing

B2B Marketing

Education

Degree in a quantitative field (e.g., STEM, Economics)

Tools

SQL

Marketing analytics

Job description

Senior CRM Manager (Reactivations) - Remote Work:

At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

We're looking for an experienced CRM and Lifecycle Marketing leader to take charge of one of our most impactful revenue-driver areas: Reactivations. We need someone who's data-driven, hands-on, and comfortable owning both strategy and execution in a B2B environment.

Our Reactivations team already generates over $50M/year in revenue, and we aim to double that in 2025. It's one of the company's highest-leverage growth bets, with strong execution support, and our CEO and CMO are personally invested in its success.

In this role, you'll have the autonomy to run with your strategy, the data to back your decisions, and full leadership support. You'll work closely with sharp minds across Marketing, Engineering, and Analytics in a remote environment that moves fast and stays focused on results.

How you’ll drive growth:

- Design and continuously improve the user experience for dormant leads across all reactivation efforts.
- Manage existing campaigns and trigger flows to maximize re-engagement conversion and revenue growth.
- Propose new channels and triggers based on research to drive higher reactivation success.
- Stay current on trends and share insights to help the team evolve and improve.

Relevant experience for this role:

This isn’t a checklist. These are the traits and experiences we believe make someone thrive in this role, but you don’t need to meet every single one.

In general, the ideal candidate brings strong analytical skills and has scaled CRM programs and optimized lifecycle journeys. A quantitative mindset and working knowledge of SQL are a big plus.

- 4+ years with CRM or Lifecycle Marketing.
- 5+ years in Email Marketing, Demand Gen, or Growth Marketing.
- 2+ years in leadership roles with team management experience.
- Basic knowledge of SQL, Email Marketing, SEO, and SEM.
- Experience in B2B Marketing.
- Strong analytical skills with a data-driven mindset.
- Native or Bilingual level of English.

Additional Skills:

- Experience with marketing analytics, ops, and/or automation.
- Experience in the IT / Staffing industry.
- Degree in a quantitative field (e.g., STEM, Economics, etc.).

How we make your work (and your life) easier:

- 100% remote work
- Work-from-home hardware setup
- Flexible hours - make your schedule
- PTO, parental leave, and other special leaves
- An excellent compensation package, including base salary and commissions, well above the market average
- Healthcare coverage (Vision and Dental)
- Life Insurance
- 401K Plan
- Strong sales operations, and travel & events coordination teams within the company to support your role
- You can grow at the speed of your learning curve
- Diverse and multicultural work environment
- An innovation-driven environment that provides the support and resources for its professionals to thrive

Apply now!

Join a global team where your unique talents can truly thrive!