Director, Dacor and Builder Marketing

Samsung Electronics; Plano (TX); On-site; USD 140,000 - 200,000; Full time

Job summary

Samsung Electronics America is seeking a senior marketing leader to drive the brand Go to Market strategy across digital, brand and channel marketing. You will lead showroom and trade marketing while shaping aggressive campaigns for awareness and lead generation in a dynamic, data-driven environment.

You will oversee cross-functional teams, define consumer journeys, and partner with sales to align goals globally.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 12+ years of directly related experience; 10+ with Master’s degree.
• Luxury products industry experience required.
• Data-driven with ability to translate insights into actionable reports.
• Exemplary project management and ability to juggle multiple priorities.

Responsibilities

• Lead the development and execution of the brand's Go to Market strategy.
• Oversee digital, brand and channel marketing; lead showroom and trade marketing.
• Drive social media and online digital marketing strategy.
• Ensure website content integrity; drive traffic and CRM data quality.
• Articulate brand pillars and product philosophies across go-to-market plans.
• Collaborate with sales regions to align goals and reduce redundancies.
• Lead cross-functional teams for innovative opportunities from consumer insights.
• Partner with teams to define consumer journey and winning messaging across touchpoints.
• Direct management of Dacor’s social platforms to build brand equity and engagement.
• Manage agencies, vendors and contracts; oversee SOW execution.
• Oversee marketing programs for product introductions and business development.
• Approve advertising and promotional materials for events and launches.
• Set revenue and profit goals; create annual marketing budget.

Skills

Brand strategy

Go-to-market

Digital marketing

Lead generation

CRM analytics

Cross-functional leadership

Education

Bachelor’s Degree in Business/Marketing

Master’s degree preferred

Job description

Position Summary

This role is not eligible for immigration sponsorship
Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Leads the development and execution of the brands Go to Market strategy. Responsible for all digital, brand and channel marketing as well as leadership for all Dacor branded showrooms and trade marketing efforts. Manage brand strategy and build & execute aggressive plans & campaigns for awareness growth. Marketing lead for Samsung B2B business focusing on channel messaging & creative, digital and lead generation initiatives. Samsung Appliance lead for Intercept Marketing initiatives to develop new sell out platforms.

Responsibilities and Duties:

• In partnership with senior leadership, drive the creation and execution of the brands strategy, gaining alignment with key stakeholders and setting up KPIs to consistently track progress
• Develop social media /online digital marketing strategy
• Ensure the integrity and functionality of company’s website content and engagement functionality on websites, drive site traffic and enhance customer lead data in CRM.
• Define and articulate current and future brand pillars, product architecture and philosophies and content buckets / areas of focus and differentiation
• Continually develop and strengthen brand guidelines across all areas of go-to-market planning to set sales regions up for success
• Understand pain points of sales regions. Build and align goals across all levels of the matrix to ensure reduction of redundancies, spend and increase efficiencies globally
• Lead cross-functional teams to ensure innovation sufficiency determining white space opportunities by category and better innovation solutions based on findings from consumer insights, data and analytics, social listening and external best practices
• Partner with cross-functional teams to define the consumer journey and create winning consumer messaging strategies across all touch points to drive relevance and love for the brand and gain insights and buy in from industry influencers
• Direct the management of Dacor’s social platforms to enhance brand equity, building a strong and engaged following of consumers, dealer base and influencer community that translates into brand love and sales; focus on mobile first, social first and video first mindset
• Build strategic program consistent with consumer and builder strategies to educate sales team, design community, and trade community around the world on our brand and our products
• Identify key skills and experiences to up skill and educate Marketing teams to continue to outpace competition and establish Brands as best-in-class leaders
• Manage agencies providers, consultants, freelancers and other suppliers including contract negotiation and execution of SOW
• Responsible for the marketing programs to support product introductions and business development
• Manages product marketing, promotion, and advertising programs and materials for specific customer market channels.
• Manages and develops product branding and product promotional initiatives.
• Approves advertising, promotional materials, public relations forums, press releases, and product information in support of sales leadership for industry events, product announcements, and product promotions.
• Collaborate cross functionally to set revenue and profit goals.
• Creates and manages annual budget for the Marketing department.
• Directs the resolution of complex operational and organizational problems.

Skills and Qualifications

Required Qualifications

• Bachelor’s Degree in Business, Marketing, or related field
• 12+ years of directly related experience required, 10+ with Master’s degree
• Luxury products industry experience required
• Highly data-driven with strong ability to use insights to frame recommendations and results into concise and actionable reports
• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
• Global or multinational exposure
• Prior experience managing and developing Marketing staff required.
• Must be able to write, read, analyze, interpret, present, and explain industry related product and development materials.

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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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