Sr. Manager Trade/Channel Marketing - (Dacor Luxury Appliances & Builder)

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401(k)

Employee Purchase Program

Tuition Assistance

Paid Time Off

Student Loan Program

Wellness Incentives

Job summary

Samsung Electronics America, Inc. seeks a Senior Manager of Trade/Channel Marketing to develop and execute the trade marketing strategy for Samsung and Dacor Luxury Brand & Appliances.

You will lead the in-market Trade Representative team, manage Dacor showrooms, and build strong relationships with trade associations, designers, and builders to drive brand advocacy and showroom traffic. You will work cross-functionally, leveraging data to optimize activities, and report KPIs to leadership.

Qualifications

• Bachelor’s degree in an appropriate field of study with 8+ years in an in-market role.
• People management experience is mandatory.
• Experience interfacing with internal stakeholders and external agencies.
• Proficient in MS Office suite.

Responsibilities

• Develop the trade/channel marketing strategy to influence luxury (Dacor) and premium (Samsung) trade paths to purchase.
• Oversee in-market Trade Representative team and manage Dacor branded showrooms.
• Engage with trade associations to activate brand awareness and events.
• Lead showroom strategy, budgeting, and execution with a six-person showroom team.
• Collaborate with showroom and event teams to drive organic and event showroom traffic.
• Optimize CRM and post-showroom experience, nurturing leads and measuring KPIs.
• Develop and present scorecards and insights to executive leadership.

Skills

People management

MS Office

Stakeholder management

Interfacing with agencies

Travel 25%

Education

Bachelor’s degree in an appropriate field of study with 8+ years in in-market role

Job description

Position Summary This role is not eligible for immigration sponsorship Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States- investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

Position Overview: As the Senior Manager, Trade/Channel Marketing, you will be responsible for the development, execution and measurement of Samsung’s trade marketing strategy for both Samsung and Dacor Luxury Brands & Appliances. The primary goal of this role is to increase awareness with the trade channel for recommendation, ultimately resulting in sales. You will oversee an in-market Trade Representative team who will develop and nurture relationships with the trade as well as manage Dacor’s branded showrooms as key platform to drive brand advocacy. You will be active in the trade community and be face of the brand with key trade associations. You will work cross-functionally and leverage data and analytics to continue learn and optimize all activity.

Responsibilities and Duties

• To develop a strategy which influences core touchpoints throughout the luxury (Dacor) & premium (Samsung) trade path to purchase
• Develop marketing awareness and amplification opportunities including paid and organic tactics
• Identification of channel enablement needs including programming, digital and physical tools and educational needs
• Primary brand representative for industry associations to activate awareness & event programming within the trade channel
• Directly manage the companies trade representative capability to act as a brand ambassador to drive awareness across top designers and builders and drive showroom traffic
• End-to-end management of Dacor’s branded showroom strategy, operations, budget management and execution as a primary influencer in the trade channel and directly managing a showroom team of six
• Develop & execute, in collaboration with the Showroom team, organic and event showroom traffic drivers (including demonstrations, CEU's, large scale events) to increase trade awareness of the Dacor brand
• Optimizing Dacor’s in-showroom and post-showroom experience including nurturing leads and optimizing CRM
• Attend networking events with local channel associations and branded showrooms and create new opportunities
• Develop scorecards and KPI’s across all areas of trade marketing, draw conclusions & insights from learning to continually optimize the trade strategy, presenting to executive leadership where needed
• Excellent communication and presentation skills to customers and internal leadership
• Dynamic thinker able to work complex issues to drive successful outcomes, with ability to multi-task and work in a fast-paced environment
• Excellent organization skills, plus must be creative thinker and strong team player
• Must be creative thinker, highly communicative and a strong team player
• Highly strategic in thinking with the ability to execute quickly

Skills and Qualifications

• Bachelor’s degree in an appropriate field of study for interior & kitchen design knowledge with 8+ years in an appropriate in-market role
• Previous branded showroom management and experience in organizing small and large events at showroom facilities
• People management experience is mandatory
• Experience interfacing with internal stakeholders and external agencies
• Professional experience with MS Office suite knowledge and skills
• Travel expectation up to 25% #LI-MS1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

• Medical
• Dental
• Vision
• Life Insurance
• 401(k)
• Employee Purchase Program
• Tuition Assistance (after 12 months)
• Paid Time Off
• Student Loan Program (after 12 months)
• Wellness Incentives
• and many more
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance

We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands.

Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).