Sr. Manager, Consumer Insights

Brinker International; Dallas (TX); On-site; USD 90,000 - 115,000; Full time

Job summary

A leading company in the restaurant industry is seeking a Sr. Manager, Consumer Insights to enhance brand positioning through market research and consumer insights. The role involves managing research teams, synthesizing data, and presenting actionable insights to drive brand love and performance. Ideal candidates will possess strong qualitative and quantitative skills, along with significant experience in the field.

Qualifications

• 8-10 years of experience in restaurant or retail research or advertising agency account planning.
• Experience in brand positioning research and advertising testing/tracking.

Responsibilities

• Coach and develop Associate Manager.
• Manage quarterly timelines and deliverables for consumer and marketing insights.
• Present brand health benchmarking and ad tracking research.

Skills

Project management

Problem-solving

Communication

Qualitative skills

Quantitative skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Research

Bachelor's degree in Business

Bachelor's degree in Social Sciences

Tools

Microsoft Office

YouGov

Circana

Job description

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Job Description

Sr. Manager, Consumer Insights

Dallas, TX

Job Summary

This individual is curious, proactive, and an energetic storyteller with the goal of growing brand love over time. They will conduct market research to support key marketing communications, drive the voice of the consumer via occasion segmentation, and translate insights into clear priorities to improve brand position and performance. They will report to the Director of Consumer Insights.

Your Key Job Functions

• Coach and develop Associate Manager.
• Manage quarterly timelines and deliverables for consumer and marketing insights, including brand health, industry status, and ad tracking.
• Manage insight agency teams and synthesize data sources.
• Present brand health benchmarking and ad tracking research from the consumer perspective.
• Consolidate complex data into actionable insights, mainly through PPT presentations.
• Manage qualitative research in different segments and stages of the consumer journey to strengthen key benefits and needs.
• Identify seasonal trends and topics relevant to our loyalty consumers to support CRM and pipeline.

What You Bring To The Team

• Bachelor's degree in Marketing, Research, Business, or Social Sciences.
• 8-10 years of experience in restaurant or retail research or advertising agency account planning.
• Experience in brand positioning research, advertising testing/tracking, ethnographies, and online boards.
• Strong qualitative and quantitative skills.
• Ability to design, implement, and analyze primary research independently.
• Project management, problem-solving, and insight generation skills.
• Excellent interpersonal and communication skills for working with stakeholders and presenting to leadership.
• Proficiency in Microsoft Office; experience with YouGov or Circana is a plus.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Restaurants