Manager, Commercial Segment Marketing

Socket.dev; Atlanta (GA); Hybrid; USD 94,000 - 113,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401K

Paid time off

Job summary

IHG Hotels & Resorts in Atlanta seeks a senior marketing leader to drive performance for AMER Commercial and Global Sales priorities. You will develop strategy, oversee budgets and run cross‑functional campaigns across owned, earned and paid channels to deliver against performance goals.

The role involves sharing initiative results with business leaders and aligning with regional counterparts, in a hybrid Atlanta office schedule.

Qualifications

• Bachelor's or Master's degree in marketing, business, or a relevant field.
• 8+ years’ progressive marketing/advertising experience in hospitality or related industry.
• Experience with campaign management, go-to-market strategies and marketing tools.
• Familiarity with direct marketing and analytics techniques and systems.
• Experience with test-and-learn scenarios and planning matrices across channels.
• Ability to translate customer analytics output into insights for creative briefs.

Responsibilities

• Develop, communicate and implement marketing strategy and plans for the Americas to drive consideration and commercial performance.
• Collaborate with internal partners to identify channel opportunities and design scalable test-and-learn programs.
• Monitor progress against objectives including financial targets and report progress regularly; manage paid media budgets.
• Influence cross-functional teams and build strong relationships to maximize cross-functional synergies.
• Lead marketing initiatives and standards, including brand nuances and product initiative direction.

Skills

Campaign management

Analytics

Go-to-market strategy

Test & learn

Creative briefs

Cross-functional collaboration

Budget management

Education

Bachelor's or Master's in Marketing or related field

Tools

Marketing tools

Job description

Drive performance of key B2B segments for AMER Commercial and Global Sales priorities. through dedicated commercial marketing campaigns. Leverage owned, earned and paid channels to deliver against performance goals, while relying on data driven decisions. Ensure marketing objectives support overall IHG vision, objectives and goals while remaining competitive in the market. Lead marketing for Critical Segments, including developing strategy and managing priorities to drive commercial performance for AMER Commercial and Global Sales initiatives. Role will also be responsible for a regular cadence of initiative and results sharing business leaders, including packaging of information that can be shared with stakeholders; plus creating a global bridge for integration and best practices with regional counterparts.

Your day to day

• Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance.
• Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.
• Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals. Monitor and control all budgeted paid media expenditures in alignment with campaign objectives, and control and approve the work of assigned marketing initiatives. Conduct monthly budget audits and reconcile budget allocations.
• Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
• Initiate, develop and manage all aspects of marketing initiatives and standards, including brand nuance. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation, resource development and training.

What we need from you

• Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
• 8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position.
• Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
• Familiarity with direct marketing and analytics techniques and systems (campaign management process and analytics).
• Experience with test and learn scenarios and planning matrices, execution across a variety of channels.
• Ability to work in an integrated creative, agile environment with the ability to translate customer analytics output into insight for developing creative briefs.
• Ability to direct creative processes to build compelling messaging and creative concepts.
• Experience identifying marketing opportunities across hotel segments and paid media channels. Ability to translate observations into business applications.
• Extremely detail oriented, highly organized, excellent time management skills and a technical aptitude for understanding complex systems.
• Understanding of relationship dynamic between external partners

Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $94,240.00 to $113,000.00.This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.