Senior Manager, Brand Voice & Creative

The Institute of Internal Auditors; Orlando (FL); Hybrid; USD 110,000 - 170,000; Full time

Job summary

The Institute of Internal Auditors (IIA) is seeking an experienced Senior Manager, Head of Brand & Communications to spearhead the organization’s global brand strategy, voice, and creative direction. Hybrid work in Lake Mary, FL, with in-office collaboration and remote work components.

You will lead branding across digital and traditional channels, partner with executive leadership, translate market insights into communications, and elevate the IIA’s presence to members, partners, and a global

Qualifications

• Bachelor's degree or equivalent professional experience in marketing/communications
• 8+ years of progressive experience in brand strategy, communications, marketing, or creative leadership
• Proven success developing and executing enterprise or global brand strategies
• Ability to translate market insights into brand positioning and messaging
• Experience presenting strategic recommendations to executive leadership
• Experience leading creative teams and managing agency partnerships
• Proficiency with Adobe Creative Suite, Figma, and digital asset management systems

Responsibilities

• Lead the IIA's global brand strategy, positioning, messaging, and communications to strengthen awareness and engagement
• Define and maintain visual identity, editorial voice, and brand standards across channels
• Translate market research and stakeholder insights into strategic brand initiatives
• Oversee integrated marketing campaigns, executive communications, and content strategy
• Establish brand governance, KPIs, and reporting to measure impact
• Manage creative operations, digital asset management, and agency partnerships
• Lead and develop a high-performing Brand & Communications team across departments

Skills

Brand strategy

Communications

Creative leadership

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field

Tools

Adobe Creative Suite

Figma

Job description

Senior Manager, Head of Brand & Communications

Location: Lake Mary, FL (Hybrid)

Department: Brand & Digital Growth

Reports To: Vice President, Brand & Digital Growth

Status: Full-Time | Exempt

About The IIA

The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We are dedicated to advancing the profession worldwide through education, advocacy, certifications, and professional resources. Guided by our values of People First, Integrity, Collaboration, Accountability, and Innovation, we provide a collaborative, purpose-driven workplace where employees can grow professionally while making a global impact.

Why Join The IIA?

• Make a global impact by advancing the internal audit profession.


• Work in a collaborative, values-driven culture.


• Be part of an organization that values innovation and continuous learning.


• Grow your career while contributing to meaningful work that strengthens organizations around the world.


• Join a team committed to integrity, accountability, and putting people first.

Position Summary

The Institute of Internal Auditors (IIA) is seeking an experienced Senior Manager, Head of Brand & Communications to lead the organization's global brand strategy, communications, editorial voice, and creative direction. This is a unique opportunity to shape the voice, visual identity, and market positioning of the world's leading authority on internal auditing.

As the organization's brand leader, you will define how the IIA presents itself to members, stakeholders, partners, and the global marketplace. You will develop and execute enterprise brand strategy, elevate the IIA's presence across digital and traditional channels, and ensure a consistent, compelling brand experience across every touchpoint. Working closely with executive leadership, you will translate market insights into impactful communications, strengthen brand awareness, and build a modern, globally recognized brand that reflects the IIA's leadership within the profession.

Work Arrangement

This is a hybrid position based in Lake Mary, Florida, combining in-office collaboration with remote work.

What You'll Do

• Lead the IIA's global brand strategy, positioning, messaging, and communications to strengthen brand awareness and engagement.


• Define and maintain the organization's visual identity, editorial voice, and brand standards across all digital and traditional channels.


• Partner with executive leadership to translate market research, stakeholder insights, and industry trends into strategic brand initiatives and communications.


• Oversee integrated marketing campaigns, executive communications, creative development, and content strategy that support organizational goals.


• Establish brand governance, measurement frameworks, KPIs, and reporting to evaluate brand performance and business impact.


• Manage creative operations, digital asset management, agency partnerships, and brand approval processes to ensure consistency and quality.


• Lead, mentor, and develop a high-performing Brand & Communications team while fostering collaboration across departments and external partners.

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent professional experience).


• 8+ years of progressive experience in brand strategy, communications, marketing, creative leadership, or corporate communications.


• Proven success developing and executing enterprise or global brand strategies.


• Demonstrated ability to translate market research, stakeholder insights, and business objectives into compelling brand positioning and messaging.


• Experience presenting strategic recommendations and influencing executive leadership.


• Experience leading creative teams, managing agency partnerships, and driving cross-functional initiatives.


• Proficiency with Adobe Creative Suite, Figma, or similar creative platforms, along with digital asset management systems and marketing technology solutions.


• Exceptional written, verbal, presentation, and storytelling skills.

Preferred Qualifications

• Experience supporting a membership association, nonprofit, professional services organization, credentialing body, or mission-driven global brand.


• Experience developing brand governance frameworks and measuring brand performance through KPIs and analytics.


• Knowledge of digital marketing, content strategy, social media, SEO, and omnichannel communications.


• Experience leading brand modernization, rebranding, or large-scale organizational communications initiatives.

Equal Opportunity Employer

The Institute of Internal Auditors (IIA) is an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees are treated with dignity and respect. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.