Sr Instructional Designer

FREEMAN; Town of Texas (WI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

The Freeman Company is seeking a Sr. Instructional Designer to design, develop, and implement advanced learning programs supporting digital transformation.

You will create classroom, virtual, and self-paced assets while partnering with technology teams and stakeholders to close skill gaps and accelerate adoption of new tools. This role requires 5+ years of instructional design experience, strong ADDIE/AGILE knowledge, and the ability to translate complex topics into practical learning

Qualifications

• Minimum 5 years of instructional design experience for digital, virtual, and blended learning.
• Strong grasp of adult learning theory and ADDIE-based design.
• Experience translating complex subject matter into engaging learning experiences.

Responsibilities

• Design, develop, and maintain eLearning experiences aligned to digital transformation priorities.
• Create modules across videos, online courses, mobile learning, and performance support assets.
• Collaborate with tech teams and stakeholders to ensure timely, high-quality outputs.
• Evaluate training effectiveness using LMS data and learner feedback.

Skills

Instructional design

Adult learning principles

Agile / iterative design

Education

High School Diploma or Equivalent

Tools

Graphic design

Video editing

Image manipulation

Formatting

Job description

About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Sr. Instructional Designer will help design, develop, and implement cutting-edge learning programs that build competence and confidence within The Freeman Company - with a specific focus on supporting our enterprise digital transformation initiatives. As part of the Learning & Development team, you will develop training assets spanning classroom, virtual, and self-paced digital formats, always keeping the learner and the business outcome at the center.

This role goes beyond content creation. You will partner with technology teams and business stakeholders to close skill gaps, accelerate adoption of new digital tools, and translate complex, fast-moving subject matter into engaging, measurable learning experiences. You will understand training needs, create prototypes for larger solutions, and deliver final learning products within prescribed standards of quality, timeline, and effort.

This position will support our Learning & Development team. It is eligible to work a hybrid schedule, generally requiring work in-office 2-3 days per week. The ideal candidate will be based out of our North Dallas office in Dallas, TX; however, we are also open to candidates in:

• Las Vegas, NV
• Nashville, TN
• Orlando, FL
• San Antonio, TX

Essential Duties & Responsibilities

Design & Development

• Design, project manage, and maintain eLearning experiences for required training, consistent with adult learning theory and aligned to digital transformation priorities.
• Recommend and develop innovative eLearning modules in multiple modalities - videos, stand‑alone online courses, mobile learning, and performance support assets such as job aids and in-app guidance.
• Translate and synthesize complex subject matter, including new technologies and evolving processes, into clear, engaging learning experiences that are practical and immediately applicable on the job.
• Ensure all courses are produced to align with program guidelines, keeping training direct and relevant for learners.

Technology Adoption Support

• Develop learning solutions that support the adoption of new enterprise technologies, helping employees build confidence and capability during periods of change.
• Stay current on relevant learning trends, including microlearning, adaptive learning, AI-enabled content, and blended learning techniques, and apply them where they add genuine value.
• Use LMS data and learner feedback to track engagement, evaluate effectiveness, and inform continuous improvement.

Collaboration & Quality

• Engage and collaborate with stakeholders throughout the development process, building strong relationships and ensuring a positive impact on the business.
• Review deliverables for completeness, compliance with standards, and consistency prior to sending for review.
• Participate actively in team and project meetings, contributing ideas and flagging risks early.
• Demonstrate critical thinking and sound decision-making to determine the right solution for each business problem.

Education & Experience

Required

• High School Diploma or Equivalent with relevant work experience is required.
• Minimum 5 years of instructional design experience developing digital, virtual, and blended learning solutions.
• Broad knowledge of adult learning principles, practices, and procedures.
• Extensive knowledge of ADDIE course design; familiarity with SAM or agile instructional design approaches is a plus.
• Demonstrated experience creating curriculum strategies and training plans, including analyzing, building, and assessing curricula for asynchronous and synchronous environments.
• Familiarity with graphic design, video editing, image manipulation, and formatting.
• Experience working on technology adoption, system rollout, or process change initiatives - understanding how learning fits into a broader change effort.
• Ability to work efficiently under deadlines in a fast-paced environment with numerous concurrent projects.
• Highly collaborative, resourceful, and comfortable working both independently and as part of a fully remote team with diverse colleagues, subject matter experts, and stakeholders.
• Agile and flexible to pivot across projects and working styles to accomplish results that fit the project need.
• Strong technical writing and communication skills; comfortable making complex ideas accessible to non-technical audiences.

Preferred

• Experience integrating AI tools into learning workflows - such as custom GPTs, AI voiceover, or adaptive content