Sr. Field Marketing Manager, North America

Tbwa Chiat/Day Inc; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

An innovative firm is seeking a dynamic Sr. Field Marketing Manager to lead impactful marketing initiatives across North America. This role involves executing strategic field marketing programs and events that drive brand awareness and revenue. You'll leverage your creativity and project management skills to coordinate a variety of events, from large trade shows to intimate executive dinners. Join a forward-thinking team that values data-driven insights and fosters collaboration to achieve sales goals. If you thrive in a fast-paced environment and are passionate about making a difference in the tech industry, this opportunity is perfect for you.

Qualifications

• 5-7 years of field marketing experience in B2B tech with proven success.
• Strong project management skills and ability to multitask in a fast-paced environment.

Responsibilities

• Build and execute field marketing programs to generate leads and drive conversions.
• Manage logistics for events including trade shows, roadshows, and webinars.

Skills

Field Marketing

Project Management

Data Analysis

Communication Skills

Negotiation Skills

Tools

Salesforce.com

GoToWebinar

Google Sheets

Job description

Sr. Field Marketing Manager, North America

Remote, USA

At Aerospike, we dream big and deliver even bigger. Our mission is to unleash the power of the world’s real-time data with a database built for infinite scale, speed, and sustainability.

Aerospike enables extreme-scale, real-time applications that:

• Fight fraud in microseconds.
• Drive dramatic increases in shopping cart size.
• Deliver hyper-personalized user experiences to tens of millions.

Industry leaders like Airtel, Experian, Nielsen, PayPal, Snap, Verizon Media, and Wayfair trust Aerospike as the foundation for their future.

About the role

The Sr. Field Marketing Manager is a key member of the demand marketing team, reporting to the Sr. Director of Demand Generation. The ideal candidate will have a track record of executing, measuring, and reporting on field programs and events that drive brand awareness, engagement, and ultimately, translate into pipeline and revenue.

This role requires a blend of creative thinking, project management and problem-solving skills, and an understanding of marketing principles with a focus on both physical and online/virtual events. You’ll manage logistics on everything from large trade shows to smaller roadshows, meetups, roundtables, and executive dinners as well as webinars.

Responsibilities

• Build and execute field marketing programs and events with a strong focus on generating leads, driving conversions, and helping meet the NA sales teams’ pipeline goals.
• Work hand in hand with NA sales leader and sales team to ensure alignment on marketing initiatives as well as drive a coordinated GTM motion.
• Plan and execute a diverse range of events to meet those goals including trade shows, regional summits, roadshows, executive dinners, roundtables, and meetups, sometimes in coordination with partners like AWS.
• Handle end-to-end event management including logistics, vendor/venue selection, registration, promotion, lead management and follow-up, and results reporting.
• Ensure timelines, deliverables, and critical deadlines are communicated, tracked, and met.
• Use data-driven insights to continually refine and enhance the effectiveness of future events and track key performance metrics.
• Act as brand ambassador at events, representing the company and effectively communicating our value proposition.
• Create SFDC campaigns for events, handle list uploads, and track pipeline attribution for events you manage.
• Manage all aspects of event and program budgets.

Qualifications

• 5-7 years of field marketing/marketing programs experience in B2B tech with a proven track record of executing successful programs to deliver pipeline and revenue.
• Strong project management with the ability to multitask, prioritize, and operate in a fast-paced environment.
• Excellent communication, negotiation, and interpersonal skills with the ability to build relationships with stakeholders at all levels.
• Demonstrated ability to analyze data, draw actionable insights, and make recommendations/decisions based on data.
• Proficiency in online event management technology (e.g. GoToWebinar), as well as Google Sheets.
• Flexibility to travel up to 25% of the time including occasional nights and weekends.
• Basic experience with Salesforce.com.

Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Join us at Aerospike and be part of a dynamic team that is shaping the future of data management. Salary Range for California Based Applicants: [$130,000 - $150,000] (actual compensation will be determined based on experience, location, and other factors permitted by law)

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