Senior Field Marketing Manager - Public Sector & Financial Services

Celonis; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a strategic Field Marketing leader to drive demand generation within the Public Sector and Financial Services. This role involves collaborating with sales and global marketing teams to create impactful campaigns that convert audiences at scale. You will design and execute innovative marketing strategies, manage key industry events, and leverage analytics to optimize performance. Join a dynamic team that values creativity and collaboration, and be part of a transformative environment where your contributions will significantly impact customer success and market growth.

Benefits

Equity (Restricted Stock Units)

Life Insurance

Generous Leave for New Parents

Subsidized Gym Membership

Access to Counseling

Mentorship Programs

Internal Mobility Opportunities

Qualifications

• 7+ years in B2B Demand Generation or Field Marketing roles.
• Proven track record in campaign execution and pipeline creation.

Responsibilities

• Build yearly demand generation plans with sales leaders.
• Design and execute strategic marketing campaigns.
• Lead demand generation reporting and budget management.

Skills

B2B Demand Generation

Field Marketing

Marketing Automation

Salesforce.com

Campaign Management

Strategic Thinking

Presentation Skills

Education

Degree in Marketing

Degree in Communications

Degree in Business

Tools

Salesforce.com

Marketing Automation Tools

Job description

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team:

The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals.

This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Head of North America Industry Field Marketing.

At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment.

The Role:

Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector and Financial Services. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals.

The work you’ll do:

1. Build the yearly industry demand generation plan, working closely with North America sales leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and global programs team.
2. Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals.
3. Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution.
4. Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers.
5. Creating new programs for account-based marketing and pipeline acceleration.
6. Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline and support the adoption of partner campaign toolkits.
7. Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.).
8. Work in tandem with global campaigns team to leverage and adapt global campaigns for use in Public Sector and Financial Services industry marketing.
9. Work cross-functionally to create campaigns-in-a-box for Public Sector and Financial Services specific use cases that are not covered by the global campaigns team.
10. Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
11. Enable the Public Sector and Financial Services sales, BDR and partner teams on campaigns, key messages, and marketing programs.
12. Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts.
13. Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI.

The qualifications you need:

1. 7+ years experience in B2B Demand Generation or Field Marketing positions.
2. Degree in marketing, communications, business, or related field.
3. Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline.
4. Experience marketing to the Public Sector preferred.
5. Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
6. Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand.
7. Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
8. Experience in Marketing Automation, Salesforce.com.
9. Energetic, high performer with a willingness to take initiative and be resourceful.
10. Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
11. Excellent presentation skills and confidence in communicating with senior-level sales VPs.
12. Note: Travel will be required, approx 30% of the time.

What Celonis Can Offer You:

1. The unique opportunity to work with industry-leading process mining technology.
2. Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more).
3. Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more).
4. Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more).
5. A global and growing team of Celonauts from diverse backgrounds to learn from and work with.
6. An open-minded culture with innovative, autonomous teams.
7. Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more).

About Us:

Celonis helps some of the world’s largest and most esteemed brands make processes work for people, companies and the planet. With over 5,000 enterprise customer deployments across nearly every industry, the Celonis Process Intelligence Platform uses process mining and AI to give you a living digital twin of your business operation. It’s system-agnostic and without bias, and empowers companies to reduce waste, create value and benefit people across the top, bottom, and green lines. Since 2011, the Celonis platform has enabled its customers to identify more than $18 billion in value. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Data Privacy, Equal Opportunity, and Accessibility Information

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws.