Sr. Field & Local Marketing Manager (213854)

Aquent; Charlotte (NC); On-site; USD 95,000 - 150,000; Full time

Job summary

Aquent is seeking a Senior Field Marketing Lead in Charlotte, NC to drive multi-location local marketing programs, scale best practices, and partner with branch General Managers to grow local lead generation and brand presence.

You will lead local media planning and buying, oversee digital marketing and SEO, manage CRM campaigns and attribution, and steward location budgets. This role requires cross-functional collaboration with agencies and internal teams in a fast-paced environment.

Qualifications

• Experience leading local/field marketing teams and scaling best practices across multi-location operations.
• Experience negotiating and managing local media campaigns (radio, TV, print, direct mail, OOH).
• Hands-on knowledge of location-based digital strategy and Google Business Profile management.
• Proficiency with CRM/marketing automation tools for lead attribution and campaign tracking.
• Ability to manage location marketing budgets and measure ROI and CPL.
• Strong relationship-building skills with GMs, cross-functional teams, and vendors.
• High proficiency in Excel, data reporting, and prioritizing tasks in a fast-paced environment.

Skills

Field & Local Marketing Leadership

Local Media Planning & Buying

Local Digital Marketing & SEO

CRM & Campaign Tracking

Budgeting & Performance Analytics

Stakeholder Management & Collaboration

Project Management

Job description

Relocation: Offered

Required Skills

• Field & Local Marketing Leadership: Expertise in managing local/field marketing teams, executing local campaigns, and scaling best practices across multi-location operations.
• Local Media Planning & Buying: Experience negotiating, purchasing, and managing traditional and local media (radio, TV, print, direct mail, OOH, and community sponsorships).
• Local Digital Marketing & SEO: Hands-on knowledge of location-based digital strategy, Google Business Profile management, citation consistency, directory listings, and Google Local Services Ads (LSA).
• CRM & Campaign Tracking: Proficiency with HubSpot or similar CRM/marketing automation tools for lead attribution, campaign performance tracking, and sales handoffs.
• Budgeting & Performance Analytics: Strong ability to manage location-level marketing budgets, establish KPIs (CPL, conversion rates, ROI), analyze lead data, and optimize spend.
• Stakeholder Management & Collaboration: Excellent relationship-building skills to partner with branch General Managers, cross-functional teams, agency partners, and media vendors.
• Project Management: High proficiency in Excel, data reporting, and prioritizing competing tasks in a fast-paced environment.

Preferred Skills

• Trade/Home Services Industry Expertise (HVAC, plumbing, electrical, or residential trades).
• Background in agency account management or client-facing multi-unit marketing roles.
• Field marketing, multi-location/multi-unit operations, or agency/client-facing roles.

Years of Experience

• Minimum of 5 years of experience in field, local, or multi-location marketing with a proven record of lead generation.