Field Marketing Manager

Salt; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

Salt is seeking a Marketing Manager to develop and execute marketing strategies across a portfolio of brands, driving awareness, acquisition, and revenue growth across locations.

The role requires a data-driven, results-oriented approach, adapting strategies to local competition, seasonal demand, and operational capacity. You will lead cross-location campaigns and optimize spend with partners and agencies.

Qualifications

• 7+ years of marketing experience, including planning and executing integrated, multi-channel campaigns.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience supporting multiple brands, locations, or business units preferred.
• Strong understanding of digital marketing, paid media, lead generation, customer acquisition, and campaign optimization.
• Experience managing integrated marketing calendars across websites, email, social media, video, and direct mail.
• Ability to develop and adapt messaging and creative guidelines while maintaining distinct brand identities.
• Proven experience delivering campaigns that support customer acquisition, cross-selling, retention, and revenue growth.
• Strong analytical skills, with the ability to translate performance data into actionable insights and marketing recommendations.

Responsibilities

• Develop localized marketing strategies tailored to market conditions, competitive landscapes, customer demographics, and seasonal demand.
• Adapt national brand messaging for local audiences while keeping brand consistency.
• Monitor market trends, consumer behavior, and media consumption to identify opportunities for customer acquisition and revenue growth.
• Plan and execute integrated marketing and lead-generation campaigns aligned with location objectives and sales targets.
• Manage local advertising budgets and optimize spending across paid search, digital media, radio, television, and community events.
• Partner with operations to align marketing activity with staffing capacity, operational readiness, and business priorities.
• Oversee creative customization and campaign execution across multiple brands and locations.
• Present actionable insights, campaign reports, forecasts, and budget recommendations to senior leadership.
• Continuously refine strategies based on performance data, customer behavior, and evolving business needs.

Skills

Marketing experience

Digital advertising

Campaign optimization

Data-driven decision making

Lead generation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Our client is looking for a Marketing Manager that develops and executes marketing strategies across a portfolio of brands, driving brand awareness, customer acquisition, lead generation, and revenue growth across different locations. The ideal candidate brings a data-driven, results-oriented approach, adapting strategies based on local competition, seasonal demand, operational capacity, and return on investment.

Key Responsibilities

Local Brand Strategy & Market Planning

• Develop localized marketing strategies tailored to market conditions, competitive landscapes, customer demographics, and seasonal demand.
• Adapt national brand messaging and creative assets for local audiences while maintaining brand consistency.
• Monitor market trends, consumer behavior, and media consumption to identify opportunities for customer acquisition and revenue growth.

Campaign Development & Execution

• Plan and execute integrated marketing and lead-generation campaigns aligned with each location’s business objectives and sales targets.
• Manage local advertising budgets and optimize spending across paid search, digital media, radio, television, and community events.
• Partner with operations teams to align marketing activity with staffing capacity, operational readiness, and business priorities.
• Oversee creative customization and campaign execution across multiple brands and locations.

Performance Analysis & Optimization:

• Partner with digital marketing teams and external media agencies to improve lead-generation efficiency and campaign performance.
• Track key performance indicators, including cost per lead, lead quality, conversion rates, customer acquisition costs, and return on ad spend.
• Evaluate local campaign results and identify opportunities to improve marketing effectiveness.
• Present actionable insights, campaign reports, forecasts, and budget recommendations to senior leadership.
• Continuously refine strategies based on performance data, customer behavior, and evolving business needs.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• 7+ years of marketing experience, including planning and executing integrated, multi-channel campaigns.
• Experience supporting multiple brands, locations, or business units preferred.
• Strong understanding of digital marketing, paid media, lead generation, customer acquisition, and campaign optimization.
• Experience managing integrated marketing calendars across websites, email, social media, video, and direct mail.
• Ability to develop and adapt messaging and creative guidelines while maintaining distinct brand identities.
• Proven experience delivering campaigns that support customer acquisition, cross-selling, retention, and revenue growth.
• Strong analytical skills, with the ability to translate performance data into actionable insights and marketing recommendations.