Sr. Feature Owner – ADAS/AD Driving Features

Lucid Motors; Newark (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

Lucid Motors seeks a Senior Feature Owner to lead the development of next‑generation L2++/L3/L4 autonomous driving features within the ADAS/AD team. Focused on highway and urban driving autonomy, including hands‑off driving and DMS integration, this role drives feature definitions, validation, and production launch.

The ideal candidate combines deep automation expertise with a collaborative, fast‑paced mindset to deliver safe, high‑quality customer features across multiple vehicle programs.

Qualifications

• Bachelor’s degree in CS/EE/Automotive/Mechanical/Robotics or related field
• 3–5 years hands‑on ADAS/AD feature development
• Proven track record bringing ADAS/AD features into production
• Strong use case development and ODD definition
• Know-how on SAE J3016 and L2+/L3/L4 architecture
• Experience with supplier interaction and project/release management
• Familiarity with FMVSS, GSR, ECE R79/R157, DCAS-R171; ISO 26262, SOTIF, ASPICE, ISO 34502/34503
• Proficiency with requirements management tools (JAMA, DOORS)
• Proficiency with agile tools (JIRA)
• Excellent communication for complex automation concepts

Responsibilities

• Conceptualize, prototype, and launch L2++/L3/L4 driving features
• Own end-to-end feature lifecycle from concept to production launch
• Create and manage feature roadmaps across vehicle programs
• Serve as the voice of the customer in communications
• Develop feature definitions including use cases, ODD, and requirements
• Collaborate with Functional Safety on HARA and SOTIF analysis
• Lead usability studies with UX/UI teams for handoff between automated and manual driving
• Partner with Tier 1 suppliers and internal teams for implementation
• Lead competitive benchmarking and monitor industry trends
• Support V&V strategy including scenario testing and simulation

Skills

ADAS/AD feature development

Requirements management

Communication skills

SAE J3016 & standards knowledge

Regulatory awareness

Cross-functional collaboration

Education

Bachelor’s degree in CS/EE/Automotive/Mech/Robotics or related

Master’s degree in systems engineering/EE/CS/Robotics (preferred)

Tools

JAMA

DOORS

JIRA

Job description

We are seeking a Senior Feature Owner to lead the development and delivery of next-generation L2++, L3, and L4 Autonomous Driving features within the ADAS/AD team. This role focuses on highway and urban driving autonomy, including hands-off/eyes-off driving capabilities, supervised and unsupervised automated driving, and advanced driver monitoring integration.

This position requires a seasoned professional with deep expertise in higher levels of driving automation, a strong understanding of the transition from L2+ assisted driving to conditionally and highly automated (L3/L4) driving, and a proven track record of bringing innovative ADAS/AD software features into production. Our ideal candidate exhibits a can‑do attitude, approaches their work with vigor and determination, and thrives in a fast‑paced, cross‑functional environment.

ROLE AND RESPONSIBILITIES

• Conceptualize, prototype, and launch cutting-edge L2++/L3/L4 driving features, including but not limited to:
  • Hands-off highway driving with driver monitoring system (DMS) supervision
  • Automated lane changes and highway merge/exit maneuvers
  • Urban automated driving (intersections, traffic signals, roundabouts)
  • Conditional automation (L3) with fallback-ready transition of control (ToC) strategies
  • Geo-fenced L4 highway pilot with minimal driver intervention
  • Advanced longitudinal and lateral control (steering, braking, acceleration) on ODD-defined roads
• Own the end-to-end feature lifecycle from concept through production launch ensuring timely delivery, offully validated, high-quality customer features
• Create and manage feature roadmaps for multiple vehicle program lines, securing buy‑in from stakeholders including marketing, homologation, safety, and executive leadership
• Serve as the voice of the customer, representing L2++/L3/L4 features in all internal and external communications
• Develop comprehensive feature definitions, including use cases, operational design domains (ODD), functional requirements, and target performance KPIs
• Collaborate closely with the Functional Safety team to facilitate HARA, Safety Goal development, and SOTIF (Safety of the Intended Functionality) analysis specific to higher automation levels
• Drive feature specifications using creative ideas and lead usability studies with UX/UI design teams, focusing on seamless handoff experiences between automated and manual driving
• Partner with Tier 1 suppliers and internal teams (perception, planning, controls, mapping) to implement innovative L2++/L3/L4 solutions
• Lead competitive benchmarking to stay current with industry trends, emerging regulations, and competitor L3/L4 offerings
• Work cross‑functionally with systems engineering, software, validation, and homologation teams to ensure seamless and robust feature development and delivery
• Support V&V strategy development for higher automation features, including scenario‑based testing, simulation, and real‑world validation approaches

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in computer science, Electrical Engineering, Automotive Engineering, Mechanical Engineering, Robotics, or a related field
• 3–5 years of hands‑on experience in ADAS/AD feature development, with a focus on L2+ and above driving automation features
• Proven track record of bringing ADAS/AD driving features into production (e.g., highway assist, traffic jam pilot, automated lane change, hands‑off driving)
• Strong expertise in use case development, ODD definition, and requirements engineering for L2++/L3/L4 features
• Solid understanding of SAE J3016 automation levels and the functional/architectural differences between L2+, L3, and L4 systems
• Experience with automotive supplier interaction, specification development, project/release management, and change management
• Strong understanding of regulations and standards relevant to higher automation:
  • Regulations: FMVSS, GSR, ECE R79, ECE R157, DCAS-R171
  • Standards: ISO 26262, ISO/PAS 21448 (SOTIF), ASPICE, ISO 34502/34503
• Proficiency with requirements management tools (JAMA, DOORS, etc.)
• Proficiency with agile development tools such as JIRA
• Excellent communication skills and ability to present complex automation concepts to both technical and non-technical audiences

Preferred Qualifications:

• Master’s degree in systems engineering, Electrical Engineering, Computer Science, Robotics, or a related field
• Previous experience as a Feature Owner or Product Owner for L2+/L3/L4 driving functions at an OEM or Tier 1 supplier
• Experience with driver monitoring systems (DMS) and their integration with hands-off/eyes-off driving modes
• Familiarity with scenario-based testing frameworks, simulation tools (e.g., dSPACE, CarMaker, CARLA), and SiL/HiL validation for AD features
• Knowledge of perception sensor suites (camera, radar, LiDAR, ultrasonics) and sensor fusion architectures relevant to L3/L4
• Understanding of motion planning, path planning, and decision‑making algorithms at a conceptual level
• Experience with Euro NCAP testing and scoring methodologies, particularly for assisted driving grading schemes
• Knowledge of in‑vehicle communication protocols (CAN, LIN, Automotive Ethernet)
• Experience with feature‑level project management and ADAS software development processes
• Familiarity with OTA (Over‑the‑Air) update strategies for iterative feature deployment

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.