Sr. E-commerce Account Manager

Lotus Bakeries; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health plans

401(k) with employer match

Disability programs

Paid time off

Flexible spending accounts

Job summary

Lotus Bakeries is seeking a Sr. E-commerce Account Manager to grow our U.S. e‑commerce presence across Amazon, Walmart, and other platforms. You will optimize content, campaigns, pricing, and digital shelf health while aligning with brand strategy and customer needs.

You will own paid search, DSP, and retail media plans, partnering with internal teams to drive revenue growth, expand distribution, and improve market share. This role reports to the Head of Sales Natural Foods.

Qualifications

• 4–6 years of e-commerce account management experience.
• Expertise with Amazon, Walmart and Costco platforms.
• Strong analytical skills for data-driven decisions.
• Experience managing cross‑platform advertising budgets.
• Proficiency in Excel or similar reporting tools.

Responsibilities

• Oversee day‑to‑day management of U.S. e‑commerce accounts (Amazon, Walmart, etc.).
• Optimize content, campaigns, pricing, and digital shelf health across platforms.
• Lead paid search, DSP, and retail media campaigns with cross‑functional teams.
• Prepare weekly/monthly performance recaps and insights for leadership.
• Collaborate with marketing, category, and global e‑commerce teams to grow revenue.

Skills

E-commerce management

CPG experience

Data analysis

Budget management

Excel

Tools

Amazon Marketing Cloud

Excel

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.

THE ROLE

As Sr. E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth.

Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives.

This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.

SCOPE

Daily Operations & Platform Management:

• Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms.
• Conduct content and PDP audits, and manage Brand Store updates.
• Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins).
• Collaborate on promotional planning and ensure strong execution
• Support trade spend tracking, true-ups, and TPM checkbook analysis.
• Own account forecasting and operational troubleshooting in close partnership with the supply chain team

Paid Media & Advertising:

• Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns.
• Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard).
• Execute campaign setup and launch across platforms.
• Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals).
• Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing).
• Conduct search terms analysis for trends and insights applicable to paid search strategy.
• Review Amazon AMS spend pacing and adjust strategy as needed.
• Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target.
• Review DSP ads and conduct pulse checks.

Reporting, Insights & Communication:

• Prepare and deliver weekly, monthly, and global business recaps.
• Provide detailed performance insights, visualizations, and actionable recommendations.
• Conduct competitive benchmarking (SOV, media trends, category performance).
• Communicate campaign impact and partner with internal teams and stakeholders.
• Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
• Pilot new retail media formats and explore beta features.
• Support A/B testing (creative tests, placements tests, dayparting).
• Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.

Cross-Functional Collaboration & Relationships:

• Coordinate with brand (global/local), insights, and category teams for media plan alignment.
• Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed.
• Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.

EXPERIENCE

• Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
• Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
• Strong analytical skills to assess campaign performance and make data-driven decisions.
• Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Proficiency in Excel or similar tools for reporting and data analysis.
• Proven ability to optimize product listings and manage compliance responsibilities on Amazon.

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.