SR DISTRIBUTOR SALES MANAGER - NORTHERN COASTAL CALIFORNIA

Sierra Nevada Brewing Co.; San Francisco (CA); On-site; USD 98,000 - 153,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Onsite medical clinic

Mental health and well-being benefits

Paid time off

401(k) company match

Job summary

Sierra Nevada Brewing Co. in California seeks a Senior Distributor Sales Manager to expand wholesale reach and drive market share by leading our wholesaler management and aligning with the national accounts team.

You will collaborate with wholesalers and our internal teams to execute plans in on- and off-premise accounts, build and coach teams, manage budgets, and deliver weekly recaps. The role requires coaching, data-driven selling using tools like KARMA, VIP, Nielsen, and Power BI, while

Qualifications

• Bachelor's Degree or equivalent combination of education and experience.
• 5 years wholesaler or supplier management experience.
• 3 years team leadership and people management preferred.
• In depth knowledge of state and federal liquor laws.
• Demonstrated ability to achieve company targets in volume, distribution and profitability.
• Strong organization and time management skills with commitment to results.
• Steward of Sierra Nevada Brewing Co.’s history, culture and products as a brand ambassador.
• Excellent personnel management skills, including motivational skills and leading with a positive attitude.
• Experience interacting with distributors to sell and execute programs.
• Driver's License free of major violations in the last 3 years upon hire.

Responsibilities

• Manage assigned wholesalers with sales teams to grow sales and market share.
• Lead, motivate and develop employees including hiring, performance management, training and development.
• Provide exceptional service to become the preferred supplier.
• Maintain proactive communications with supervisors, sales team and wholesalers.
• Develop and execute monthly and annual planning for wholesalers and lead ABP execution.
• Provide weekly written recaps to wholesalers and SNBC team on results and opportunities.
• Manage budgets, including co-op dollars and incentives.
• Assist in the Due Diligence process for wholesaler transitions.
• Schedule and conduct Coaching Days and document recaps using KARMA.
• Grow team selling skills to drive key sales objectives.
• Operate within budget and brewery guidelines.
• Coordinate reports and pricing communications across SNBC, chains, and wholesalers.
• Utilize sales tools (KARMA, VIP, Nielsen, Power BI) effectively.

Skills

Wholesaler management

Team leadership

Negotiation

Customer service

Budgeting

Sales strategy

Education

Bachelor's Degree

Tools

KARMA

VIP

Nielsen

Power BI

Job description

Get to Know Us

Ken Grossman started Sierra Nevada in 1980 with a hand-built brewhouse and the odds stacked against him. That passion forever changed the course of American craft brewing and launched a beer revolution that's in full force today. Turns out, good beer can do a lot of good, and Sierra Nevada became a cornerstone for both its innovation and its care for the Earth and its people. We’re committed to advancing a culture of inclusion and believe diversity in all its forms makes us stronger. We keep pushing boundaries, whether that’s in the brewhouse, with sustainability, or in the great outdoors.

Get to Know This Role

The Senior Distributor Sales Manager grows Sierra Nevada sales and market share by leading our wholesaler management efforts and developing our sales teams. They work with their wholesaler(s) and Sierra Nevada national account team to execute in off and on premise accounts according to Sierra Nevada standards and expectations.

What's In It For You

We’re committed to our employees and work hard to prove it. For starters, we’re offering $98,279 to $153,315 base compensation for this role. Individual offers are based on skills, experience, and qualifications. This role may be eligible for our bonus program – inquire with our Talent Acquisition Partner for additional details.

But base pay is just the beginning. We support your future by offering a generous 10% company match on 401(k) contributions, providing learning and development opportunities, and fostering your safety at work with ongoing trainings, state-of-the-art equipment, and preventative care. We offer medical, dental, and vision insurance, an onsite medical clinic, as well as mental health and well-being benefits including paid sick leave. We foster a culture of work-life balance and always encourage employees to use and enjoy their paid time off.

What You Will Do

• Manage assigned wholesalers in your area with the respective sales teams with the goal of increasing our sales and market share
• Manage, lead, motivate and develop employees including hiring, performance management, training and development opportunities, and employee relations
• Provide exceptional service with the goal of becoming their preferred supplier
• Maintain proactive, solution-oriented communications with supervisors, sales team and wholesalers
• Develop, deliver, execute and participate in monthly and annual planning meetings for assigned wholesalers and lead the execution of said Annual Business Plans
• Provide weekly written recaps to wholesalers and SNBC team of business results, opportunities and assigned accountabilities/tasks
• Responsible for budgets, including co-op dollars, writing incentives and approving bill-backs
• Assist in the ‘Due Diligence’ Process in regards to the wholesaler transition process
• Schedule and conduct Coaching Days and effectively communicate both verbally and in writing through KARMA the recaps with an emphasis on business objectives and skill selling objectives
• Grow team’s development and utilization around selling skills to drive key sales objectives
• Operate effectively within the brewery and budgetary guidelines
• Works with leadership to ensure that team reports and pricing communication are distributed within the three tiers – SNBC, our chains, and our wholesalers
• Utilize sales tools (KARMA, VIP, Nielsen, Power BI, etc.) effectively

Please Apply if You Have

• Bachelor's Degree or any combination of education and/or experience from which comparable knowledge, skills, and abilities have been achieved required
• 5 years wholesaler or supplier management experience required
• 3 years Successful background working in a team environment and managing people preferred
• In depth knowledge of state and federal liquor laws required
• Demonstrated ability to consistently achieve company targets, including volume, distribution, and profitability
• Strong organization and time management skills with commitment to results
• Steward of Sierra Nevada Brewing Co.’s history, culture and products as a brand ambassador
• Excellent personnel management skills, including motivational skills and leading with a positive attitude to achieve results
• Continuous desire to learn and challenge yourself and other team members professionally
• Successfully interact with distributors to effectively sell in/execute sales programs and initiatives
• Driver's License Driver's License free of any major moving violations in the last three years upon hire required

Additional Requirements To Consider Before Applying

• You must be at least 21 years of age to perform the duties of this position for Sierra Nevada Brewing Co.
• Selected candidate must pass a pre-employment, post offer background check.
• Selected candidate must pass a pre-employment, post offer driver's license check.
• Candidate must reside in San Francisco, San Mateo, Monterey, Santa Cruz, or Santa Clara County

Before applying for this role, please review the full job description, including the physical demands and working environment: https://sierranevada.jdxpert.com/ShowJob.aspx?EntityID=2&id=3221

Sierra Nevada Brewing Co. is an Equal Opportunity Employer