Sr Director Strategic Marketing - US Based Remote

Lensa; San Jose (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading company in the real estate sector is seeking a Senior Director of Strategic Marketing. This remote role involves developing marketing strategies, leading a team, and enhancing branding efforts. The ideal candidate will have significant experience in marketing and strategy, with strong analytical and collaboration skills.

Qualifications

• Minimum 8+ years of relevant marketing, management, or strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies.
• Ability to work effectively within a matrix organization.

Responsibilities

• Build and refine marketing strategies to increase revenue across businesses.
• Lead a small team of marketing professionals.
• Oversee the delivery of marketing and sales enablement projects.

Skills

Analytical skills

Collaboration skills

Tools

PowerPoint

Excel

Agile project management tools

Job description

Sr Director Strategic Marketing - US Based Remote

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s International Realty. Our Integrated Services business unit includes Anywhere’s title, mortgage, and insurance offerings.

About The Role

This high-profile Sr Director, Strategic Marketing role will be responsible for leading the development and execution of the business unit’s marketing strategy. We seek a problem solver passionate about sales enablement, strategy development, and pragmatic ideas that truly work. The leader will work closely with sales teams and utilize a data-driven approach to B2B/field marketing. Reporting to the SVP, Growth (Head of Marketing) at Anywhere Integrated Services, this role will drive strategic initiatives.

Key Responsibilities

1. Strategy Development: Build and refine marketing strategies to increase revenue across our title, escrow, and insurance businesses in over 30 states. Collaborate with sales leaders to monitor market trends and competitors to inform priorities.
2. Team Leadership: Lead a small team of marketing professionals, fostering a culture of data-driven thinking, open collaboration, and accountability.
3. Execution: Oversee the delivery of marketing and sales enablement projects, working with internal teams, external vendors, and cross-functional partners to ensure high-quality work.
4. Creative Excellence: Enhance our creative, branding, and storytelling efforts to meet the expectations of real estate agents and consumers.
5. Collaborative Prioritization: Work with leadership across various teams to prioritize marketing initiatives effectively.
6. Metrics & Feedback: Develop rapid feedback mechanisms with leadership and sales teams, and track KPIs to measure success of marketing strategies.

Requirements

• Minimum 8+ years of relevant marketing, management, or strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies, especially with geographically dispersed or field sales teams.
• Ability to work effectively within a matrix organization with multiple stakeholders.
• Strong analytical skills in dissecting competitive and financial data to inform positioning and product launches.
• Excellent collaboration skills, including pitching new products and crafting value propositions.
• Mastery of PowerPoint, Excel, and agile project management tools.
• Industry experience is not required; experience in financial services, franchising, or B2B sales is a plus.