Sr Director Strategic Marketing - US Based Remote

Lensa; Philadelphia (Philadelphia County); Remote; USD 120,000 - 180,000; Full time

Job summary

A leading real estate company is seeking a Sr Director of Strategic Marketing to develop and execute marketing strategies that drive revenue growth across the U.S. This role involves leading a team, collaborating with sales leaders, and utilizing data-driven approaches to enhance marketing initiatives. Candidates should have extensive experience in marketing and strategy, along with strong analytical and collaborative skills.

Qualifications

• Minimum 8+ years of marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies.
• Strong analytical skills in dissecting competitive dynamics and financial data.

Responsibilities

• Build and iterate on marketing strategies to drive revenue growth.
• Lead a small team of marketing professionals.
• Oversee marketing and sales enablement initiatives.

Skills

Analytical skills

Collaboration skills

Sales enablement

Strategy development

Tools

PowerPoint

Excel

Agile project management tools

Job description

Sr Director Strategic Marketing - US Based Remote

Lensa is the leading career site for job seekers at every stage of their career. Our client, Anywhere Real Estate, is seeking professionals. Apply via Lensa today!

Senior Director of Strategic Marketing, Anywhere Integrated Services

About Anywhere Real Estate

Anywhere Real Estate (NYSE: HOUS) is the largest residential real estate company in the U.S., with real estate brands such as Coldwell Banker, Corcoran, Century 21, Better Homes & Gardens Real Estate, ERA, and Sotheby’s International Realty. Our Integrated Services business unit includes title, mortgage, and insurance offerings.

About The Role

This high-profile Sr Director, Strategic Marketing role will be accountable for leading the development and execution of the business unit’s marketing strategy. We seek a problem solver passionate about sales enablement, strategy development, and pragmatic ideas that work. The leader will work closely with sales teams and bring a data-driven approach to B2B/field marketing. This role reports to the SVP, Growth (Head of Marketing) at Anywhere Integrated Services.

Key Responsibilities

1. Strategy Development: Build and iterate on marketing strategies to drive revenue growth across 30+ states. Collaborate with sales leaders to monitor market trends and competitor activities.
2. Team Leadership: Lead a small team of marketing professionals, fostering a culture of data-driven ideation, collaboration, and accountability.
3. Thoughtful Execution: Oversee marketing and sales enablement initiatives, collaborating with internal and external teams to ensure quality work.
4. Creative Excellence: Elevate creative, branding, and storytelling efforts to meet the expectations of real estate agents and consumers.
5. Collaborative Prioritization: Work with leaders across various teams to prioritize the marketing roadmap.
6. Metrics & Feedback Loops: Develop quick qualitative feedback mechanisms, track KPIs, and analyze the success of marketing initiatives.

Requirements

• Minimum 8+ years of marketing, management, and strategy experience.
• Proven success in developing impactful sales enablement and marketing strategies, especially with geographically dispersed teams.
• Ability to work effectively in a matrixed organization with multiple stakeholders.
• Strong analytical skills in dissecting competitive dynamics and financial data.
• Excellent collaboration skills, including pitching and writing value propositions.
• Mastery of PowerPoint, Excel, and agile project management tools.
• Industry experience not required; experience in financial services, franchising, or B2B sales is a plus.

Anywhere Integrated Services is a leader in the title and settlement services industry, operating in 49 states plus D.C., with a presence in all 50 states. It is a subsidiary of Anywhere Real Estate, a publicly traded company with a global reach in real estate services.

Our brands include Title One, Sunbelt Title, Equity Title, Texas American Title, Market Street Settlement, Mid-Atlantic Settlement, Burnet Title, and U.S. Title, among others.

Anywhere Real Estate (NYSE: HOUS) is committed to empowering everyone’s next move. We value talent, innovation, and a people-first culture, recognized by awards such as Great Place to Work, Forbes World's Best Employers, and others. Learn more in our Impact Report.

We are an equal opportunity employer, including disability and veteran status.

Additional Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Marketing and Sales