Sr. Director, Route to Market

Red Bull Gruppe; Denver, Northern (CO, KY); On-site; USD 180,000 - 240,000; Full time

Job summary

Red Bull Gruppe in the United States seeks a Senior Director, Route to Market to develop and execute the distribution strategy that supports RedBull's North America vision for the best distribution network.

You will lead a team of Route Engineers, use data-driven insights to identify opportunities, and work with cross-functional partners to optimize Direct Store Delivery and off-premise coverage.

Qualifications

• Experience leading distribution strategy and large teams.
• Strong data analytics and cross-functional collaboration.
• Ability to translate insights into action with measurable impact.

Responsibilities

• Develop and execute a distribution strategy across North America.
• Lead Route Engineers and align with cross-functional leaders.
• Turn insights into scalable, data-driven initiatives driving growth.

Job description

The Senior Director, Route to Market is responsible for developing and executing the distribution strategy that supports RedBull's vision of building the best distribution network in North America. This role drives route-to-market initiatives that strengthen market coverage, enhance distributor partner capabilities, and optimize the Direct Store Delivery (DSD) model to deliver exceptional execution across all off-premise channels.

Leading a high-performing team of Route Engineers, the Senior Director uses data-driven insights to identify opportunities, solve complex business challenges, and design scalable solutions that support long-term growth. Working closely with cross-functional leaders, this role ensures distribution strategies align with business objectives, customer needs, and evolving market dynamics.

Beyond network optimization, the Senior Director plays a key role in advancing a more customer-centric distribution model, helping RedBull deliver outstanding service, execution, and partnership across its network. Success in this role requires strategic thinking, strong leadership, and the ability to turn insights into action that drives measurable business impact.