Sr. Director, Product Marketing & Content

Ladders; United States; Remote; USD 170,000 - 200,000; Full time

Benefits offered by this job

Comprehensive medical, dental, and eye

Pre-tax savings options for healthcare

Short- and long-term disability, life

Flexible vacation policy

Paid parental leave

Remote work options

401(k) plan with company match

Job summary

Ladders is seeking a Sr. Director, Product Marketing & Content to shape the go-to-market story for a healthcare technology leader. The role owns product positioning, messaging, and content strategy while launching new offerings with clear narratives for Sales and cross-functional partners.

Location: Remote. Compensation: $170,000 - $200,000 annually. The ideal candidate has 7+ years in product marketing, with experience in AI, enterprise SaaS, or healthcare technology and a proven ability to

Qualifications

• 7+ years in product marketing or related roles, preferably in tech.
• Experience in AI, enterprise SaaS, or healthcare technology.
• Exceptional communicator and writer with the ability to simplify complex ideas.
• Deeply product-minded with a strong understanding of technology.
• Creative thinker willing to challenge B2B marketing norms.
• Highly cross-functional, with the ability to collaborate effectively across teams.
• Proven ability to execute strategy in a fast-paced environment.

Responsibilities

• Develop product positioning, messaging, and storytelling for the company.
• Build the product marketing roadmap and launch strategy for new offerings.
• Own content strategy and creation across various formats.
• Partner with Sales to create persuasive materials for stakeholders.
• Translate the core product story into personalized narratives for key accounts.
• Collaborate with the Events team to create engaging product experiences.
• Gather market intelligence to refine positioning and identify opportunities.

Skills

Product positioning

Messaging architecture

Content strategy

Storytelling

Cross-functional collaboration

Go-to-market planning

AI/healthcare SaaS

Job description

For our client, we are seeking a Sr. Director, Product Marketing & Content to join the team of a leader in the Healthcare space.

This leader will shape the go-to-market story for a healthcare organization operating in a fast-moving, technology-enabled environment. The role owns product positioning, messaging, and content strategy while helping bring new offerings to market with clear, compelling narratives. This person will work closely with Sales, Events, and cross-functional partners to translate complex ideas into market-facing materials that resonate with key stakeholders.

Location: Remote

Compensation: $170,000 - $200,000 annually

Responsibilities

• Develop product positioning, messaging, and storytelling for the company
• Build the product marketing roadmap and launch strategy for new offerings
• Own content strategy and creation across various formats
• Partner with Sales to create persuasive materials for stakeholders
• Translate the core product story into personalized narratives for key accounts
• Collaborate with the Events team to create engaging product experiences
• Gather market intelligence to refine positioning and identify opportunities

Qualifications

• 7+ years in product marketing or related roles, preferably in tech
• Experience in AI, enterprise SaaS, or healthcare technology
• Exceptional communicator and writer with the ability to simplify complex ideas
• Deeply product-minded with a strong understanding of technology
• Creative thinker willing to challenge B2B marketing norms
• Highly cross-functional, with the ability to collaborate effectively across teams
• Proven ability to execute strategy in a fast-paced environment

Benefits

• Comprehensive medical, dental, and vision coverage for employees and dependents
• Pre-tax savings options for healthcare and dependent care with employer contributions
• 100% paid short-and-long-term disability, plus life insurance
• Flexible vacation policy to recharge as needed
• Paid parental leave after 6 months of employment
• Remote work options available, with encouragement for in-person collaboration
• 401(k) plan with company match for future savings

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification- your background could be exactly what this team needs.