Director, Content & Product Marketing

Ladders; United States; Remote; USD 175,000 - 205,000; Full time

Benefits offered by this job

Flexible PTO

Paid Holidays

Medical, Dental, Vision & Life Ins.

401k with employer match

Volunteer time off

Parental leave

Wellness memberships

Fertility and family-building support

Job summary

Ladders is seeking a Director, Content & Product Marketing to shape how we position our products, tell our story, and drive market demand across digital channels from a remote-first team.

You will partner with Product leadership and cross-functional marketing to translate market insights into clear messaging, go-to-market execution, and a scalable content engine that fuels growth and strengthens the brand.

Qualifications

• 10+ years in product and content marketing in SaaS/tech.
• Proven product positioning and GTM strategy experience.
• Strong storytelling and editorial skills for multiple channels.
• Ability to influence senior stakeholders and align teams.

Responsibilities

• Define and maintain product positioning and messaging architecture.
• Develop compelling product messaging to differentiate features.
• Advise Product leadership on roadmap discussions using market insights.
• Lead integrated GTM strategies for launches and feature releases.
• Own content strategy across web, blog, and social channels.
• Oversee SEO, AEO, and GEO roadmap to enhance organic traffic.
• Set editorial standards and maintain brand voice while scaling content output.
• Define success metrics for marketing initiatives and report on outcomes.
• Collaborate on multi-channel campaign execution and performance optimization.
• Conduct market research to inform product positioning and growth opportunities.
• Build and mentor a high-performing marketing team with clear expectations.

Skills

Leadership

Product marketing

Content strategy

SEO/content growth

Storytelling

Cross-functional collaboration

Job description

For our client, we are seeking a Director, Content & Product Marketing to join the team of a leader in the Enterprise Technology space. This role will shape how the organization positions its products, tells its story, and drives market demand across key digital channels. You will partner closely with Product leadership, cross-functional marketing teams, and other stakeholders to translate market insights into clear messaging and high-impact go-to-market execution. The position blends product marketing strategy with content leadership, requiring both creative storytelling and disciplined operational execution. It is an opportunity to influence growth, strengthen brand presence, and build a high-performing marketing function in a fast-moving tech environment.

Location: Remote

Compensation: $175,000 – $205,000 annually

Responsibilities

• Define and maintain product positioning and messaging architecture
• Develop compelling product messaging to differentiate features
• Advise Product leadership on roadmap discussions using market insights
• Lead integrated GTM strategies for launches and feature releases
• Own content strategy across web, blog, and social channels
• Oversee SEO, AEO, and GEO roadmap to enhance organic traffic
• Set editorial standards and maintain brand voice while scaling content output
• Define success metrics for marketing initiatives and report on outcomes
• Collaborate on multi-channel campaign execution and performance optimization
• Conduct market research to inform product positioning and growth opportunities
• Build and mentor a high-performing marketing team with clear expectations

Qualifications

• 10+ years in product and content marketing, with leadership in SaaS or tech
• Proven experience in product positioning and GTM strategy
• Strong grasp of product-led growth and marketplace ecosystems, especially Amazon
• Hands-on experience building content engines with SEO expertise
• Exceptional writing and storytelling skills, both strategic and tactical
• Ability to influence senior stakeholders and align cross-functional teams
• Strong strategic thinking with operational execution and analytical skills
• Experience managing teams in fast-paced environments

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Comprehensive medical, dental, vision, and life insurance
• 401k with employer match
• Paid time off for volunteering
• Paid parental leave
• Company-subsidized wellness memberships
• Fertility and family-building support through Carrot

Our client is an equal opportunity employer.