Product Marketing Lead, Payor

Ladders; United States; Remote; USD 136,000 - 214,000; Full time

Benefits offered by this job

Health & wellness

Flexible work arrangements

Career development

Collaborative culture

AI tools access

Job summary

Ladders is seeking a Product Marketing Lead, Payor to shape how we position and launch solutions for health plans and government programs. You will translate complex capabilities into compelling value propositions for payor buyers and partner with product, sales, and leadership to enable go-to-market success.

Responsibilities include developing payor-focused messaging, playbooks, and campaigns aligned with payor planning cycles, driving revenue growth, and expanding market adoption in a remote

Qualifications

• 8+ years of B2B product marketing experience launching new products.
• In-depth knowledge of the healthcare payor ecosystem, including health plans and government programs.
• Ability to translate complex technology into clear value propositions for payor buyers.
• Proven track record of executing successful marketing campaigns from concept to launch.
• Strong cross-functional collaboration with executives and product managers.
• Experience leveraging AI tools for audience research and content creation.

Responsibilities

• Partner with General Managers to create compelling solution packages for payor markets.
• Translate overarching AI care narratives into clear product offerings for contracting.
• Map the payor buying matrix and develop actionable sales playbooks and pitch materials.
• Develop tailored messaging frameworks that highlight population health impact and cost reduction.
• Continuously test and refine messaging based on market feedback and performance.
• Manage end-to-end campaigns, aligning product launches with payor planning cycles.
• Equip the commercial team with essential sales materials to enhance deal success.

Skills

B2B Product Marketing

Healthcare payor ecosystem

Value proposition development

Campaign execution

Cross-functional collaboration

AI tools for research

Job description

For our client, we are seeking a Product Marketing Lead, Payor to join the team of a leader in the Healthcare space.

This role will shape how the organization positions and launches solutions for payor audiences, translating complex capabilities into clear value propositions that resonate with health plans and government programs. You will partner closely with business leaders, product managers, and commercial teams to package offerings, sharpen messaging, and enable successful go-to-market execution. The position will also play a key role in aligning campaigns and launch plans to payor planning cycles while supporting revenue growth and market adoption.

Location: Remote

Compensation: $136,408 – $214,355 annually

Responsibilities

• Partner with General Managers to create compelling solution packages for payor markets
• Translate overarching AI care narratives into clear product offerings for contracting
• Map the payor buying matrix and develop actionable sales playbooks and pitch materials
• Develop tailored messaging frameworks that highlight population health impact and cost reduction
• Continuously test and refine messaging based on market feedback and performance
• Manage end-to-end campaigns, aligning product launches with payor planning cycles
• Equip the commercial team with essential sales materials to enhance deal success

Qualifications

• 8+ years of B2B Product Marketing experience with a focus on launching new products
• Deep understanding of the healthcare payor ecosystem, including health plans and government programs
• Exceptional ability to translate complex technology into clear value propositions for payor buyers
• Proven track record of executing successful marketing campaigns from concept to launch
• Strong cross-functional collaboration skills with high-level executives and product managers
• Experience leveraging AI tools for audience research and content creation

Benefits

• Comprehensive health and wellness programs
• Flexible work arrangements to support work-life balance
• Opportunities for professional development and career advancement
• Collaborative and innovative work environment
• Access to cutting-edge AI tools and resources

Our client is an equal opportunity employer.