Sr. Director of Integrated Marketing

Carter Murray; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Senior Director of Integrated Marketing at a leading global investment firm. Partnering with Carter Murray, this role shapes an integrated strategy across content, brand, investor marketing and creative services.

The position requires translating priorities into cohesive marketing programs, leading cross-functional teams and establishing measurable outcomes across channels.

Qualifications

• 15+ years of marketing experience in asset management or financial services
• 10+ years in a leadership role
• Strong background across integrated marketing, content strategy, brand and investor marketing

Responsibilities

• Lead integrated marketing initiatives across content, brand, digital, creative and investor marketing
• Partner with senior business and investment leaders to understand priorities and identify marketing needs
• Develop marketing strategies and materials that support business development, investor engagement and broader firm positioning
• Connect teams and channels to create a more cohesive approach to marketing
• Translate complex investment strategies and market themes into clear, compelling messaging and content
• Help shape thought leadership, campaigns and strategic content across multiple channels
• Provide strategic direction to internal teams and external partners
• Establish performance metrics and evaluate the effectiveness of marketing initiatives

Skills

Integrated marketing

Content strategy

Brand

Investor marketing

Leadership

Stakeholder partnership

Storytelling

Job description

Job Title: Senior Director, Integrated Marketing

Location: New York City | Hybrid, 4 days in office

I’m partnering with a leading global investment firm that is evolving its marketing organization and looking to hire a Senior Director of Integrated Marketing. This newly created, highly visible role will serve as a strategic thought partner to senior stakeholders, helping shape a more integrated approach across content, brand strategy, investor marketing and creative services. The Senior Director will work closely with the business to understand key priorities and translate them into thoughtful marketing strategies, campaigns, content and materials.

Key Responsibilities

• Lead integrated marketing initiatives across content, brand, digital, creative and investor marketing
• Partner closely with senior business and investment leaders to understand priorities and identify marketing needs
• Develop marketing strategies and materials that support business development, investor engagement and broader firm positioning
• Connect teams and channels to create a more cohesive approach to marketing
• Translate complex investment strategies and market themes into clear, compelling messaging and content
• Help shape thought leadership, campaigns and strategic content across multiple channels
• Provide strategic direction to internal teams and external partners
• Establish performance metrics and evaluate the effectiveness of marketing initiatives

Ideal Background

• 15+ years of marketing experience, ideally within asset management, alternative investments, private markets or broader financial services
• 10+ years in a leadership position
• Strong background across integrated marketing, content strategy, brand and investor marketing
• Experience acting as a strategic advisor to senior business leaders
• Ability to understand business objectives and build marketing strategies around them
• Strong knowledge of investment products, audiences and financial markets
• Proven leadership experience and ability to work across multiple teams and stakeholders
• Strong storytelling skills with the ability to make complex investment concepts accessible and engaging