Integrated Marketing Manager

Sunrise Systems, Inc.; Hartford (CT); Hybrid; USD 100,000 - 140,000; Full time

Job summary

A leading IT services company is seeking a Senior Marketing Leader to drive integrated marketing strategies across digital, content, video, and social channels in Hartford, CT. This role involves collaboration with stakeholders, managing cross-functional teams, and providing strategic input on content and brand consistency. The ideal candidate has experience in a leadership position and a proven track record of successful marketing campaigns.

Qualifications

• Experience in integrated marketing strategies across multiple channels.
• Ability to create briefs and guide campaigns using data.
• Strong collaboration skills with internal stakeholders.
• Proven team management and timely campaign delivery.
• Strategic input on content and branding.
• Proficiency in performance monitoring and analytics.
• Visionary leadership abilities.

Responsibilities

• Develop and lead integrated marketing strategies.
• Create insight-driven creative briefs for campaigns.
• Collaborate with stakeholders to align efforts with goals.
• Manage teams and ensure timely delivery of campaigns.
• Provide strategic input on content development.
• Monitor and optimize campaign performance based on KPIs.
• Inspire teams and drive innovation in marketing.

Skills

Integrated marketing strategy development

Data-driven campaign execution

Collaboration with stakeholders

Cross-functional team management

Content development and brand consistency

Performance monitoring and analytics

Visionary leadership

Job description

Overview

Senior Marketing leader to drive integrated marketing strategies across digital, content, video, and social channels. This is a leadership role with high visibility and influence across the organization. Location: Hartford, CT (Remote options on the East Coast may be considered as applicable).

Responsibilities

• Develop and lead integrated marketing strategies across digital, content, video, and social channels.
• Create insight-driven creative briefs and guide campaign execution.
• Collaborate with internal stakeholders to align marketing efforts with business goals.
• Manage cross-functional teams and ensure timely delivery of campaigns.
• Provide strategic input on content development and brand consistency.
• Monitor campaign performance and optimize based on analytics and KPIs.
• Lead with vision, inspire creative teams, and drive innovation in marketing execution.

Qualifications (Required skills)

• Experience developing and leading integrated marketing strategies across multiple channels (digital, content, video, social).
• Ability to create briefs and guide campaign execution using data-driven insights.
• Strong collaboration with internal stakeholders and ability to align marketing with business goals.
• Proven ability to manage cross-functional teams and ensure timely delivery.
• Strategic input on content development and brand consistency.
• Proficiency in monitoring campaign performance, analytics, and KPIs.
• Visionary leadership with the ability to inspire teams and drive marketing innovation.

Seniority level

• Director

Employment type

• Contract

Job function

• Project Management and Strategy/Planning

Industries

• IT Services and IT Consulting, Insurance, and Insurance Carriers

Note: Referrals mention and generic job board boilerplate have been removed. This description focuses on the role responsibilities, qualifications, and employment details relevant to Sunrise Systems, Inc.