Director of Marketing

The Equus Group; Chicago (IL); Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

The Equus Group seeks a Director of Marketing to lead and evolve its marketing function within a high‑touch wealth management setting. You will partner with the CEO and senior leaders to shape brand, digital strategy, and client experiences.

Based onsite in Chicago at least three days a week, you will balance strategic planning with hands‑on execution, expanding market presence for high‑net‑worth clients while leveraging AI, marketing tech, CRM platforms, and analytics to measure impact.

Qualifications

• 10–15 years of marketing experience, ideally in wealth management or financial services.
• Bachelor's degree required.
• Experience in marketing leadership balancing strategy and hands‑on execution.
• Familiarity with high‑net‑worth audiences and relationship‑driven business development.
• Demonstrated growth of brand, digital presence, social media, and content strategy.
• Interest in AI, marketing technology, CRM platforms, and analytics.
• Excellent communication and collaboration with senior leadership and external partners.

Responsabilités

• Develop and execute a comprehensive marketing strategy aligned with growth priorities and target audiences.
• Lead brand positioning, digital marketing, social media, and thought leadership initiatives.
• Oversee website, SEO, marketing collateral, CRM campaigns, and broader marketing infrastructure.
• Create engaging client and prospect experiences through events and educational programming.
• Partner with Business Development and senior leadership to support prospect engagement and referrals.
• Leverage AI and emerging marketing technologies to improve content, engagement, workflow, and analytics.
• Lead and develop marketing staff and shape the future direction of the function.

Connaissances

Marketing leadership

Strategic planning

Executive collaboration

AI in marketing

Content strategy

Strong communication

Formation

Bachelor's degree

Outils

CRM platforms

Marketing analytics

Description du poste

Our client, an established independent wealth management firm, is seeking a Director of Marketing to lead and evolve its marketing function. This is an exciting opportunity for a strategic and creative marketing leader to play a key role in shaping the firm's brand, expanding its market presence, and supporting long-term growth.

Working closely with the CEO, firm owners, and senior leadership, this individual will have the opportunity to bring fresh ideas, introduce new marketing strategies, and build on the firm's existing platform while maintaining its high-touch, relationship-driven culture.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with the firm's growth priorities and target audiences.
• Lead brand positioning, digital marketing, social media, and thought leadership initiatives to strengthen market visibility.
• Oversee the firm's website, SEO, marketing collateral, CRM campaigns, and broader marketing infrastructure.
• Create engaging client and prospect experiences through events, educational programming, and strategic brand touchpoints.
• Partner with Business Development and senior leadership to support prospect engagement, referral generation, and business development efforts.
• Leverage AI and emerging marketing technologies to improve content development, audience engagement, workflow efficiency, and performance analytics.
• Lead and develop marketing support staff while helping shape the future direction of the marketing function.

Qualifications:

• 10–15 years of marketing experience, ideally within wealth management, financial services, or professional services.
• Bachelor's degree required.
• Previous experience in a marketing leadership role, with the ability to balance strategic planning and hands‑on execution.
• Familiarity with high-net-worth and ultra-high-net-worth audiences and relationship‑driven business development models.
• Demonstrated experience growing a firm's brand, digital presence, social media, and content strategy.
• Interest in and working knowledge of AI, marketing technology, CRM platforms, and marketing analytics.
• Excellent communication skills and the ability to collaborate with senior leadership and external partners.
• Ability to work onsite in Chicago at least three days per week.

The Equus Group is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.