Sr. Director, Global Integrated Marketing & Communications

Life Fitness; Chicago (IL); Hybrid; USD 196,000 - 238,000; Full time

Benefits offered by this job

401(k) savings plan with 4% employer ɱ

Medical, dental and vision insurance

Paid time off with 12 holidays

Paid vacation from 13 days annually

Paid sick leave as provided by law

Short-term disability and optionalLong

Long-term disability

Health savings account

Life insurance and AD&D

Commuter benefits

Identity protection

Legal services

Tuition assistance

Employee discounts

Employee assistance program with free‑

Job summary

Life Fitness / Hammer Strength invites applications for a Senior Director of Global Integrated Marketing & Communications. Based at our Global HQ in Rosemont, IL, this hybrid role unites brand, product and commercial strategy to drive growth across markets.

The successful candidate will lead brand and demand initiatives, grow a world-class team, and translate product innovation into compelling value propositions, shaping the company’s fitness leadership with a data-driven, customer-focused

Qualifications

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• Analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

Job description

Job Overview

Join us as we empower the world to work out, creating healthier lives together. At Life Fitness / Hammer Strength, we inspire the world to work out. We are building a team that performs at a high level, plays as one, and delivers measurable impact. We are seeking a Senior Director of Global Integrated Marketing & Communications to lead our global brand and demand engine. This role sets the pace. You will connect brand, product, and commercial strategy into one integrated system that drives growth across global markets. This is a hybrid position based out of our Global HQ in Rosemont, IL — M/F remote-based and T-Th are in-office collaboration days.

Responsibilities

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

Requirements

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• Analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Compensation

The salary range for this position, intended for U.S. applicants, is $195,500 - $238,100 annually.

This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.

Benefits

• a 401(k) savings plan with 4% employer match
• medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity
• identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions

Eligibility for benefits is governed by the applicable plan documents and policies.

Equal Opportunity Employer

Life Fitness / Hammer Strength is an equal opportunity employer.

All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply.

Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring.

All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

Company Culture & Values

Why join Life Fitness / Hammer Strength: Lead at a global scale in a brand built on strength and performance. Shape how we connect with customers and drive growth. Work with a team that raises the bar and delivers results.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives.

Ready to make an impact? Join us and help shape the future of fitness.