ACD, Content Creation

GoTo Foods, LLC; Atlanta (GA); On-site; USD 90,000 - 150,000; Full time

Job summary

GoTo Foods, LLC is seeking an Associate Creative Director, Content Creation who lives at the intersection of storytelling, design, video, culture, and audience engagement. This role leads content strategies to connect with audiences and drive brand awareness, engagement, demand, and sales.

The ideal candidate is a social-trend-savvy creator and leader who moves from strategy to execution, mentors content creators, and elevates creative output across platforms.

Qualifications

• 7-10+ years of content creation for social media and branded channels.
• 2-4+ years leading creative teams, content creators, freelancers, or agencies.
• Strong portfolio across social-first content, video, storytelling, strategy, and campaigns.
• Experience shooting, producing, and editing short- and long-form video for social platforms.
• Record of leading content strategy and execution across multiple brands or campaigns.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Experience with AI-powered creative tools and content production preferred.
• Experience in franchise/retail/hospitality or multi-brand environments preferred.

Responsibilities

• Develop and lead social-first content strategies aligned with brand objectives.
• Oversee creation and execution of content across Instagram, Facebook, YouTube, TikTok, X, and more.
• Lead as player/coach, guiding concepts through production and publication.
• Mentor content creators, freelancers, and partners with ongoing feedback.
• Foster creativity, collaboration, and continuous learning across the team.
• Maintain brand standards while evolving creative approaches and formats.
• Produce, direct, shoot, edit, and publish video, graphics, and photography as needed.
• Translate complex business messages into audience-focused stories driving engagement.
• Partner with IMC, Creative Services, Digital, CRM, PR, Brand Marketing for campaigns.
• Monitor trends, platform updates, and emerging tech to identify opportunities.
• Analyze content performance and audience behavior to optimize efforts.
• Manage production schedules, budgets, and resources across projects.
• Test and scale innovative formats and storytelling approaches.
• Collaborate with leadership to identify process improvements and content innovations.
• Advise internal stakeholders on social trends and content best practices.

Skills

Adobe Creative Cloud

Social media best practices

Content performance metrics

Stakeholder management

Written and verbal communication

Education

Bachelor's degree in Marketing or related field

Tools

Premiere Pro

Photoshop

Illustrator

After Effects

Job description

Job Summary

We are looking for a highly creative, strategic, and social-first

Job Summary

We are looking for a highly creative, strategic, and social-first Associate Creative Director, Content Creation who lives at the intersection of storytelling, design, video, culture, and audience engagement. This role is responsible for developing and leading content strategies and execution that connect with audiences across channels and social media platforms to drive brand awareness, engagement, demand generation, and sales.

The ideal candidate is a social trend-savvy creator and creative leader who understands how content performs across platforms, can move seamlessly from strategy to execution, and uses data and insights to continuously optimize performance. This individual will serve as a senior contributor within the creative team, helping to shape content direction, mentor and manage content creators, and elevate the overall quality and effectiveness of creative output.

If you're constantly identifying opportunities to tell compelling stories, experimenting with emerging formats, coaching others to do their best work, and thinking about how to stop the scroll, we'd love to hear from you.

Essential Functions

• Develop and lead social-first content strategies and concepts aligned with brand, marketing, and business objectives.
• Oversee the creation and execution of engaging short-form and long-form content across Instagram, Facebook, YouTube, TikTok, X, and emerging platforms.
• Player/coach - serve as a creative lead for content initiatives, providing strategic direction and ideation from concept development through production and publication.
• Manage, mentor, and develop content creators, freelance talent, contractors, and creative partners, providing ongoing feedback, guidance, and professional development support.
• Foster a culture of creativity, collaboration, innovation, and continuous learning across the content team.
• Maintain brand standards while continually evolving creative approaches, storytelling methods, and content formats.
• Produce, direct, shoot, edit, and publish videos, graphics, animations, photography, and written content as needed.
• Translate complex business messages into compelling, audience-focused stories that drive engagement and action.
• Partner closely with IMC, Creative Services, Digital, CRM, PR, Brand Marketing and other stakeholders to develop integrated content campaigns.
• Monitor social trends, platform updates, cultural moments, creator best practices, and emerging technology to identify content opportunities.
• Analyze content performance and audience behavior to generate actionable insights and optimize future creative efforts.
• Develop and manage production schedules, budgets, and resource allocation across multiple concurrent projects.
• Test, learn, and scale innovative content concepts, creative formats, and storytelling approaches to improve engagement and business impact.
• Collaborate with creative leadership to identify opportunities for process improvements, workflow efficiencies, and content innovation.
• Act as a trusted advisor to internal stakeholders on social media trends, content best practices, and audience engagement strategies.

Education

• Bachelor's degree in Marketing, Communications, Journalism, Creative Media, Digital Marketing, or equivalent experience.

Work Experience

• 7-10+ years of experience creating content for social media, digital marketing, and branded content channels, with a demonstrated track record of delivering measurable business results.
• 2-4+ years of experience managing, mentoring, or leading creative teams, content creators, freelancers, or agency partners.
• Strong portfolio demonstrating social-first content, video production, storytelling, creative strategy, and campaign execution.
• Experience shooting, producing and editing short-form and long-form video content optimized for social and digital platforms.
• Demonstrated experience leading content strategy and execution across multiple brands, campaigns, or business units.
• Experience managing multiple projects, priorities, and deadlines in a fast-paced environment.
• Experience leading in-house content teams, creative agencies, or social media content organizations, preferred.
• Experience with AI-powered creative and content production tools, preferred.
• Photography, videography, and content production leadership experience, preferred.
• Experience working within franchise, retail, restaurant, hospitality, consumer brand, or multi-brand environments, preferred.

Skills

• Advanced proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, After Effects) and/or equivalent content creation tools.
• Strong understanding of social platform best practices, audience engagement strategies, and content performance metrics.
• Strong analytical mindset with the ability to translate performance data into actionable content recommendations.
• Excellent written, verbal, presentation, and stakeholder management skills.
• Familiarity with social analytics and reporting tools, preferred.

CertificationsTravel Requirement

• May be required to travel up to 25% of the time