Sr Demand Generation Strategist

Thryv; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented marketing professional to lead demand generation campaigns. In this dynamic role, you'll manage the performance of various marketing initiatives aimed at enhancing sales and product adoption. You'll collaborate with cross-functional teams to develop integrated campaigns that resonate with target audiences. This innovative firm promotes a remote-first culture, providing a supportive environment where creativity flourishes. Join a team that values respect, trust, and teamwork, and help drive success for local businesses across the U.S.

Benefits

Work from Anywhere

Competitive Medical, Dental, and Vision Plans

401(k) with Company Match

Tuition Assistance

Paid Time Off

Qualifications

• 5+ years of experience in demand generation and campaign execution.
• Strong understanding of SaaS marketing and customer engagement.

Responsibilities

• Manage multiple demand generation campaigns to create sales pipeline.
• Leverage data insights to inform campaign strategies and optimize performance.

Skills

Campaign Development

Demand Generation

SaaS Marketing

Data Analysis

Stakeholder Engagement

Presentation Skills

Education

Bachelor's Degree

Equivalent Experience

Tools

Hubspot

Google Analytics

Domo

Job description

Direct message the job poster from Thryv

At Thryv, we’re a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

This role is responsible for managing the performance of multiple demand generation campaigns supporting the creation of sales and product adoption pipeline.

Responsibilities

• Identify and develop ICPs/Personas across Thryv’s verticals, understanding customers' challenges.
• Build and align messaging frameworks for SaaS GTM strategies.
• Create integrated marketing campaigns including paid media, webinars, social, content syndication and more.
• Responsible for managing, updating, and reporting out monthly program-level budget as well as program performance and MQL/PQL and SAL forecast.
• Use a process of testing to prove hypotheses and recommend performance optimization.
• Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to oversee the execution of programs. Also, utilizes tools like Google Analytics and Domo for performance read outs.
• Collaborate with product marketing and sales enablement teams to shape demos, cadences, talk tracks, promotions, and pricing strategies for inbound marketing efforts.
• Success building trial motions and converting users into paying customers.

Who We’re Looking For

• Bachelor's degree (or international equivalent) or equivalent experience, required.
• 5+ years of related experience, required. Including experience developing and executing holistic campaigns; working with SaaS based demand generation customers; developing campaigns for freemium and product led growth organizations; working with true SMBs (1-250 employees); Hubspot and Google Analytics experience; and agency management experience, required.
• 8+ years of related experience, preferred.
• Strong ability to present across the organization, influence, and engage a diverse set of internal stakeholders.
• Skilled in developing campaigns for trial and product led growth organizations.
• Excellent ability to work with SaaS based demand generation customers.
• Highly skilled in developing and executing holistic campaigns.
• Strong understanding of demand creation and demand capture and how to resource and measure against those buckets.
• Extensive experience in Hubspot and Google Analytics.
• Strong experience in agency management.
• Ability to travel up to 25% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance, so we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Work from anywhere – Thryv is a Remote First company!
• Competitive medical, dental, and vision plans, plus a wellness program with added incentives.
• 401(k) savings plan with company match and employee stock purchase plan.
• Continuing education benefits with tuition assistance programs.
• One week of paid time off at the end of the year, in addition to our standard paid time off policy.

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win, and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and our team members are located across the country, and internationally. We operate as a work from anywhere company and believe this allows us to be more productive.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

• Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.
• Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen, and understand the ask.
• Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.
• Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.
• DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).
• Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.
• Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law. Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Software Development