Senior Ad Creative Strategist

Lauren Labeled; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

A fast-growing marketing agency seeks an experienced Creative Strategist to enhance their UGC advertising efforts. In this role, you will lead the creation of compelling ad content, optimize for performance, and collaborate closely with clients to meet their unique marketing goals. Join a dynamic team and bring your creativity to a place that values innovation.

Qualifications

• Proven experience as a Creative Strategist or similar role.
• Experience in UGC or paid social advertising.
• Strong work ethic with attention to detail.

Responsibilities

• Develop fresh ad concepts and engaging scripts for social campaigns.
• Analyze performance data to optimize creative strategies.
• Coordinate projects from start to finish to deliver high-quality content.

Skills

Creativity

Analysis

Adaptability

Attention to Detail

Leadership

Data-Driven Decision Making

Education

3+ years experience in marketing or related field

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

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Co-Founder @ Lauren Labeled | High-performance UGC ads at scale and making brands go viral organically 130M+ organic views on TikTok

Lauren Labeled is a fast-growing marketing agency that specializes in creating high-performance video ads for direct-to-consumer (DTC) brands.

We collaborate with a network of talented creators to produce UGC-style ads primarily for Meta and Instagram but also TikTok and Youtube.

Having served over 100 clients—such as Mandala Scrubs, TruSkin, and Modular Closets—we’re the team behind many ads you’ve likely seen on your feed!

We’re seeking an experienced, results-driven Creative Strategist who thrives on crafting innovative ad concepts, optimizing creative performance, and helping brands reach their revenue goals.

TO APPLY: PLEASE FILL OUT AN APPLICATION HERE https://tally.so/r/3EAyYq

Role

As a Creative Strategist, you will lead creation of innovative and engaging content for our clients paid social campaigns. With your expertise in both creative development and paid media, you’ll work directly with clients to craft compelling scripts, ad copy, and video concepts that meet target metrics (Thumbstop Rate, Hold Rate ROAS, CTR, CAC, etc).

We're looking for someone who is tired of the same old creative frameworks and is ready to push boundaries—someone who can test what’s working while also introducing bold, new ideas that cut through the noise. If you're the kind of person who can break out of a creative rut and drive meaningful results, this role is for you.

Responsibilities

• Develop fresh, original ad concepts, build on high-performing ads, and script UGC-style ads that engage viewers and drive conversions
• Balance creativity with direct-response tactics by integrating brand identity and marketing psychology to spark immediate action
• Analyze performance data (ROAS, CAC, CTR, etc.) using tools like Meta ads manager, TikTok ads manager, Motion, TripleWhale, and Atria, iterating on concepts to improve outcomes
• Campaign Strategy & Optimization: Work closely with the media buying team to ensure creative assets are aligned with campaign goals, driving cost efficiency and high-performance metrics.
• Share clear direction, shot lists, scripts, and editing notes to produce on-brand, effective content for editors and creators
• Create creative reports for clients to explain what worked, what didn't, and the learnings moving into the next round of creatives
• Stay on top of social media trends (especially TikTok), leveraging trending audio, formats, and cultural moments to keep ads relevant
• Manage projects from start to finish, coordinating with internal teams and external creators to ensure timely, high-quality deliverables
• Conduct market and competitive research to pinpoint consumer pain points, competitor strategies, and ad angles with the highest impact
• Write scripts and detailed shot lists in our in-house software, guiding creators and editors through each phase of production
• Apply direct-response marketing principles, blending the latest social media trends with data-driven insights to maximize performance
• Adapt quickly to what’s working while also testing innovative ideas that can boost results

Experience

• Marketing Expertise (3+ years preferred) Proven experience as a Creative Strategist, Copywriter, or similar role, particularly in the UGC or paid social advertising space, creating high-performing ads
• Leadership: Confidently guide team members toward project objectives while balancing client and team needs
• Media Buying Background: Ideal candidates will have a background in media buying, as this experience provides valuable insight into crafting high-performance creative.
• Adaptability: Comfortable experimenting with new trends and ideas, and capable of pivoting strategies quickly based on results.
• Organized: Manage multiple campaigns and tasks efficiently, ensuring nothing slips through the cracks
• Efficiency: Excel at juggling and prioritizing tasks in a fast-paced environment
• Attention to Detail: Commit to accuracy and ensuring every deliverable meets high standards
• Strong Work Ethic: Willing to put in the extra effort needed to maintain superior results
• High Standards: Insist on top-tier performance, with zero tolerance for shortcuts or wasted time
• Data-Driven: Base decisions and creative angles on performance metrics and consumer insights

Results

• Produce winning ad creatives with a strong hit rate and perform to client specific targets
• Communicate campaign results effectively, tying them back to client goals
• Consistently meet deadlines without compromising on quality
• Demonstrate ongoing learning and improvement in your craft
• Show genuine care for each client’s business, prioritizing their success
• Focus on achieving measurable results for clients, yourself, and the team
• Remain a dependable, collaborative member of the organization
• Job Types: Full-time
• Schedule: Monday to Friday
• Work Location: Remote
• Experience: Marketing (3 years preferred)

TO APPLY: PLEASE FILL OUT AN APPLICATION HERE https://tally.so/r/3EAyYq

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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