Senior Digital Strategist

Thryv; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

Thryv is seeking a Sr Digital Strategist to enhance their digital presence through data-driven strategies and user-focused initiatives. This role involves optimizing web performance, collaborating with teams, and implementing insights gained from analytics. Ideal candidates possess strong SEO knowledge, digital marketing expertise, and are proactive in driving engagement and improvements.

Benefits

Medical, dental, and vision plans

401(k) savings plan with company match

Continuing education benefits

Paid time off including holidays and vacations

Qualifications

• 5+ years of related experience required.
• Expertise in Google Analytics and SEO.
• Strong understanding of UX best practices.

Responsibilities

• Develop and execute digital strategies to enhance user experience.
• Analyze website performance data and create actionable insights.
• Lead A/B testing and optimizations to improve user engagement.

Skills

SEO

Digital Marketing

Data Analysis

Education

Bachelor’s Degree

Tools

Google Analytics

Optimizely

Domo

Job description

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Direct message the job poster from Thryv

At Thryv, we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.

We are seeking a proactive and results-driven Sr Digital Strategist to lead web optimization efforts, enhance user journeys, and drive measurable improvements in our digital presence. This role will go beyond strategy, playing a pivotal part in implementing and executing data-driven recommendations that improve performance and user experience.

As our Sr Digital Strategist, you will transform insights into action, collaborating closely with cross-functional teams to optimize website performance, conversion rates, and digital engagement. You will define digital initiatives, execute strategies, and ensure seamless implementation to support growth.

Responsibilities

• Develops and executes digital strategies that enhance user experience, optimize SEO, and driver conversions.
• Creates and manages comprehensive reporting systems including Domo, Looker Studio, GA4, and more to monitor website performance.
• Analyzes website performance and user behavior data throughout the entire funnel, from first touch through conversion, to uncover actionable insights.
• Creates and implements action plans based on data findings, ensuring measurable improvements and effective optimizations.
• Leads A/B testing and experiment-driven optimizations across the digital ecosystem to drive engagement and improve user flows.
• Drives adoption of the latest digital tools and interactive trends to enhance engagement and personalize user experiences.
• Collaborates with marketing, product, and sales teams to integrate digital strategies effectively and ensure thorough execution of campaigns and optimizations.
• Identifies opportunities for automation and personalization to boost efficiency, track digital KPIs, and inform ongoing adjustments.

Who We’re Looking For

• Bachelor’s Degree (or international equivalent) or equivalent experience, required.
• 5+ years of related experience, required.
• 9+ years of related experience, preferred.
• Strategic thinker with a bias toward action- someone who turns insights into execution.
• Expertise in Google Analytics, Optimizely, Domo/Tableau, and other digital performance tools.
• Strong understanding of SEO, Email, Full funnel, CRO (conversion rate optimization), and UX best practices.
• Experience using HubSpot, Salesforce, and marketing automation platforms.
• Background in SaaS, SMB markets, and digital transformation initiatives.
• Exceptional communication skills to align stakeholders and drive implementation.
• Experience managing cross-functional projects and ensuring timely execution of digital strategies.
• Ability to travel less than 5% of the time.
• Must be 18 years of age or older.
• Must successfully complete pre-employment screening process, as required.
• Must successfully complete any required training or orientation courses, as needed.

What We Offer

Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.

• Medical, dental, and vision plans, plus a wellness program with added incentives
• 401(k) savings plan with company match and employee stock purchase plan
• Continuing education benefits with tuition assistance programs
• Paid time off including holidays, vacation, sick, personal, and winter close

Who We Are

At Thryv, we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.

We support businesses across the U.S. and we have team members all around the country (even internationally). In fact, we’re a work-from-anywhere company, because that’s how we get work done.

Culture is vital at Thryv because it shapes our identity and, therefore, our measurements for growth. We have an identified set of values that hold all of us accountable paving the way for our company success and our legacy. All of this helps us deliver results for our clients and creates success for our employees. At Thryv, making a positive impact within our team and in our local community is the reason we get out of bed every morning.

Thryv Core Values:

· Client Devoted – Be humble with a servant mentality. Understand the uniqueness of each interaction while being flexible, knowledgeable, and genuine.

· Under Promise, Over Deliver – Deliver expectations and exceed them, have accountability, listen and understand the ask.

· Act Like You Own the Place – Taking ownership and accountability in your day-to-day decisions empowers you to act like you own the place.

· Invest in our People – Hire people that are aligned with Thryv’s core values. Provide learning opportunities to enable all of us to adapt, belong, and create a lifelong career.

· DONE3 – Define what you say (Done), Do what you say (Done), Follow up and ensure completion (Done).

· Making $$ is a Byproduct of Helping People – Always be devoted to people, act with integrity.

· Think Long Term, Act with Passion & Integrity – Focus on making every interaction exceptional. Bring enthusiasm and devotion to every act. This includes doing the right thing, even when no one is looking. Think five years out or think for the long play.

Find out more at corporate.thryv.com/careers/

Belonging at Thryv

We believe in a work environment where all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization’s success. We want our employees to feel a part of something big and we encourage the sharing of ideas and collaboration across the organization.

We strive to ensure our work environment reflects diversity, fairness and meritocracy. We believe all employees should have the opportunity to perform effectively in their position. We value every employee and the authenticity they bring to their role and to the organization. As a result, our employee policies and internal practices focus on ability and merit as the standards for success.

Requisition Detail and Process

This information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons.

The final job level offered may vary based on the applicant’s competencies and qualifications such as experience and education, and other job-related reasons.

The on-target earnings ("OTE") (base salary + bonus) for this position is up to $107,000 USD annually in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amount listed above.

Our Commitment to Equal Opportunity

Thryv is proud to provide equal employment opportunities to all employees and applicants, without regard to gender, color, race, religion, sexual orientation, national origin, citizenship, age, disability, veteran status, pregnancy, genetic information, or any characteristic protected by law.

Thryv is committed to provide equal employment opportunities throughout the employment relationship including recruitment, hiring, discharge, compensation, benefits, discipline, development, and advancement or other aspects of employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development

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