Sr. Creative Strategist (B2B)

New Engen; New York (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Remote work option

Flexible hours

Comprehensive medical

Dental coverage

Vision coverage

Life insurance

401(k) with company match

Parental leave

Pet care perks

Learning & career development

Commuter benefits

Employee discounts

Job summary

New Engen, based in New York, is seeking a Senior Creative Strategist to own enterprise B2B campaigns and lead the creative strategy for AWS. You’ll translate complex priorities into clear creative directions across paid social, display, video, and more, guiding a high-performing team from brief to execution.

Join a collaborative group of strategists and creators. This role offers a hybrid work arrangement, competitive salary, and comprehensive benefits across a distributed team nationwide.

Qualifications

• 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts.
• Proven ability to write strong creative briefs and translate data into clear creative direction for design, motion, and video teams.
• Experience mentoring creative strategists and elevating team output.

Responsibilities

• Own Creative Strategy for Enterprise B2B Campaigns across channels.
• Lead and develop the Creative Strategy Team with coaching and feedback.
• Shape briefs and guide design, motion, video, and copy from brief to execution.
• Collaborate cross-functionally to deliver integrated campaigns across formats and markets.
• Drive testing and optimization to improve messaging and content strategies.

Skills

Creative strategy

Mentoring

Production workflows

Paid media

Client presentations

B2B/enterprise tech

Job description

WHY DONUT STUDIOS?

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite — Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

What You'll Do

Own Creative Strategy for Enterprise B2B Campaigns

Lead the creative strategy for Amazon Web Services, translating complex business priorities into clear, insight-driven creative direction across paid social, display, video, and other digital channels. Develop scalable concepts that align with business objectives while engaging technical and executive audiences.

Lead and Develop the Creative Strategy Team

Manage and mentor the account's Creative Strategists, providing direction, coaching, and thoughtful feedback to ensure consistently high-quality work. Foster a collaborative environment that elevates creative thinking and execution across the team.

Shape Creative Direction from Brief to Execution

Develop and refine creative briefs that provide clear strategic direction for design, motion, video, and copy teams. Ensure every concept aligns with AWS brand standards while supporting campaign goals across the full B2B customer journey.

Partner Cross-Functionally to Deliver Integrated Campaigns

Collaborate closely with Content Strategists, copywriters, designers, motion artists, and production teams to create cohesive campaigns across awareness, consideration, and conversion. Ensure messaging and creative remain aligned across channels, formats, and audience segments.

Drive Creative Testing and Performance Optimization

Develop testing frameworks tailored to technical and executive buyer audiences, using campaign performance insights to refine messaging, creative approaches, and content strategies over time. Continuously identify opportunities to improve campaign effectiveness through experimentation and iteration.

Maintain Creative Excellence at Scale

Oversee the creative quality and consistency of a high volume of assets across multiple formats, markets, and languages. Leverage AI-enabled creative workflows and quality control processes to deliver efficient, scalable production without compromising craft.

Represent Creative Strategy with Clients

Serve as a senior creative voice in client meetings, presenting strategic recommendations, communicating creative rationale, and building trusted relationships with marketing and design stakeholders. Navigate feedback confidently while maintaining alignment with business goals.

Identify Opportunities for Innovation and Growth

Continuously assess creative performance, emerging trends, and evolving business needs to identify new opportunities for testing and innovation. Stay current on AWS brand standards, enterprise technology trends, and platform best practices to keep creative fresh, relevant, and impactful.

What You Bring

• 5+ years of experience in creative strategy, ideally with B2B, enterprise tech, SaaS, or cloud accounts.
• Proven ability to write strong creative briefs and translate audience/performance data into clear creative direction for design, motion, and video teams.
• Experience managing or mentoring creative strategists, with a track record of elevating the work of the people you lead.
• Comfort operating at high production volume with tight QC standards; experience contributing to or running production workflows/systems is a plus.
• Strong understanding of paid social and display platforms (LinkedIn, Meta, DV360) and their format and spec requirements.
• Experience presenting creative recommendations directly to senior client stakeholders.
• Familiarity with B2B and technical buyer audiences, including developers, IT decision-makers, and enterprise executives.
• Comfort working within brand systems that carry strict guardrails (e.g., no AI-generated talent, voice, or music).
• Bonus: direct experience on AWS, Azure, GCP, or another enterprise cloud/tech brand.

Perks & Benefits

• Remote or hybrid work environment with flexible hours
• Unlimited PTO + company holidays
• Comprehensive medical, dental, vision, and disability coverage
• Life & AD&D insurance
• 401(k) with company match
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Commuter & transit benefits
• Exclusive employee discounts

Salary Range: $70,000 - $80,000 annually

Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience.

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin