Senior Creative Strategist - Donut Studios

New Engen; Los Angeles (CA); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

401k - Employer match

HSA - Employer contributes

Flexible Vacation & PTO plan

Paid Maternity / Paternity

Paid Holidays

Laid back office environment

Fun company events & off-sites

Job summary

New Engen is seeking a Creative Strategy Lead in Los Angeles to drive creative and messaging strategies for various digital platforms including Facebook, Instagram, and TikTok. The ideal candidate will have over 6 years of experience in paid social creative strategy and a proven track record of improving client creativity and performance.

Responsibilities include analyzing audience insights, managing creative teams, and collaborating with media partners to optimize campaign performance. This is a full-time role with competitive salary and benefits including flexible vacation, employer matched 401k, and a laid-back office environment.

Qualifications

• 6+ years of experience in paid social creative strategy.
• Strong instincts for direct response creative and storytelling.
• Proven track record of leading client strategy.
• Deep understanding of Meta, TikTok, YouTube, and digital channels.

Responsibilities

• Build creative and messaging strategies for digital channels.
• Serve as the Creative Strategy Lead for clients.
• Analyze audience insights to direct creative work.
• Work with media to drive creative performance.
• Manage creative launch pipelines effectively.
• Develop and manage creative briefs for internal teams.
• Ensure quality and brand alignment of deliverables.
• Strengthen collaboration across creative, media, and client teams.

Skills

Paid social creative strategy

Direct response creative

Platform-specific storytelling

Communication

Collaboration

Tools

Asana

Slack

Google Suite

Adobe Creative Suite

Figma

Job description

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands. As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.

We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account managers, and more who are all in on helping brands, and each other, thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO

Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display. Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.

Serve as the Creative Strategy Lead for Clients

Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts. Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.

Turn Audience Insights into Creative Direction

Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts. Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.

Partner with Media to Drive Creative Performance

Work closely with media counterparts to review campaign performance and identify opportunities to improve results. Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.

Manage Creative Launch Pipelines

Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule. Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.

Lead Creative Briefing and Project Management

Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack. Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.

Ensure Quality and Brand Alignment

Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals. Maintain strong quality control across all deliverables before launch.

Strengthen Cross-Functional Collaboration

Build processes and workflows that support collaboration between creative, media, and client teams. Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.

WHAT YOU’LL NEED

• 6+ years of experience in paid social creative strategy, ideally at a digital marketing agency or in-house at a DTC brand
• Strong instincts for direct response creative and platform-specific storytelling
• Proven track record of leading client strategy and improving creative performance
• Deep understanding of Meta, TikTok, YouTube, and other digital channels
• Excellent communicator and collaborator who thrives in fast-paced, cross-functional environments
• Confident briefing partner and creative reviewer with high attention to detail
• Tools and nice to haves:
  • Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)
  • Familiarity with Figma or Adobe Creative Suite is a plus
  • Bonus points for experience with creative testing frameworks or building UGC programs

SOME OF OUR PERKS

• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Laid back office environment
• Fun company events & off-sites

Salary: $70,000 - $80,000

New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are.

We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.

Let’s Build What’s Next Together – If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you.