Sr Conferences Marketing Specialist

Gartner, Inc.; Stamford (CT); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

PTO (paid time off)

401k match up to $7,200 per year

Stock purchase plan

Hybrid work environment

Job summary

Gartner, Inc. seeks a Senior Marketing Specialist to drive paid conference registrations through multi-channel marketing strategies.

You will execute end-to-end campaigns, optimize channel mix with analytics, and collaborate with conference marketing, program management, and digital teams to achieve revenue and attendance goals. Ideal candidates bring 3+ years in outbound/digital marketing, strong project management, and experience with marketing automation, email marketing, and content

Qualifications

• 3+ years in outbound/digital marketing delivering revenue through marketing and sales channels.
• Strong project management skills with cross-functional coordination.
• Experience creating lead-driven campaigns and managing pipeline conversion.
• Data-driven with ability to use analytics to optimize campaigns (Google Analytics a plus).
• Email marketing and marketing automation experience (e.g., Eloqua).
• Content strategy and web content management; familiarity with AEM helps.
• Willingness to travel as needed.

Responsibilities

• Assist Marketing Director in end-to-end campaigns to drive audience acquisition and revenue.
• Define and manage targeted campaigns with clear deliverables and ROI impact.
• Coordinate with internal/external stakeholders across conference marketing and COEs.
• Use analytics to optimize channel mix and ROI on spend.
• Review attendee insights to inform future campaign development.
• Deliver weekly KPI updates to stakeholders.

Skills

Outbound marketing

Digital marketing

Campaign creation

Lead management

Data analytics

Marketing automation

Email marketing

Content design

Adobe Experience Manager

Google Analytics

Tools

Eloqua

Adobe Experience Manager

Job description

We are seeking an innovative, commercially driven Senior Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. They will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with the conference marketing team, conference program management, digital and other stakeholders.The Senior Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market.What You Will Do:Assist the Marketing Director or Senior Marketing Manager in creating and implementing end-to-end marketing campaigns to drive audience acquisition revenue and retentionDefine, execute and manage targeted campaigns, with clear deliverables and commercial impact on one or more conferencesEffectively manage projects involving internal & external stakeholders/partners across conference marketing and related COEs inclusive of concept design, campaign development, and campaign execution - on time and with exceptional qualityUtilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spendReview and understand customer insights and conference wrap-ups to understand prior attendee behavior and patterns to inform campaign developmentDefine and execute Client-facing associates content strategy to help them understand the conference value, aligned roles, key messages, marketing milestones, and available selling tools to engage clients and prospectsReview, analyze and communicate weekly KPI results to inform campaign optimization and update stakeholdersWhat You Will Need:Metrics-driven and insatiably curious with a minimum of 3+ years’ experience in outbound / digital marketing and direct responsibility for delivering revenue through marketing and sales channelsExceptional project management skillsKnowledge and experience in marketing campaign creation, lead management, and pipeline conversionData-driven and analytical; experience with Google Analytics a plusGreat interpersonal, collaborative and communication skillsEmail marketing, with marketing automation experience such as Eloqua or similarExperience with fundamental principles of designWeb content creation and content management skills; experience with Adobe Experience Manager a plusLeft Brain + Right Brain by nature; understand data and analysis and be able to use it to calibrate campaigns and create better content/copySome travel will be requiredWho You Are:Process-driven, methodical, organized and pays strong attention to detail.Be able to work autonomously (i.e., high degree of self-reliance/self-starter)Team player with good time management skills.Who are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.Gartner is the world authority on AIAt Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail] .Job Requisition ID:114292By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policyFor efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.